Are you taking advantage of the Top 8 Social Media Trends in 2015?

A big thank you to everyone who joined us last week for our live webinar where we discussed the “Top 8 Social Media Trends in 2015.” We had a lot of great questions around the trends and appreciate everyone’s participation.

Some of the key takeaways we discussed included:

  • How you can expect social media marketing to change in 2015
  • How to effectively build followers and reach out to influencers
  • How you and your team can work together to achieve Social ROI
  • How to test social media effectiveness and measure the right results

For those of you who couldn’t attend, please click here to fill out the short form on our website so you can watch the recorded version!

Nowspeed Weekly News Wrap-up: Friday, Nov 11th, 2011

Here is our weekly news wrap-up of Company, Client, Social Media, Marketing, PPC, SEO, Email, Creative and Website News.

Company and Client News

  • Our client, Data Storage Corporation sponsors “Fat Monday” a Mardi Gras party at Synergy 2011 Expo & Conference. To see more pictures, like them on Facebook. 
  • Nowspeed’s Mobile Marketing Webinar will be presented next Thursday, November 17th at 1 PM EST by Olivier Sartor & Justin Barton. To register, click here.
  • Nowspeed’s Fun Committee held a really fun event last night at The Piccadilly Pub. Thanks to all who joined!
  •  If you haven’t participated in our Facebook Contest, please do! It’s very simple, just like Nowspeed on Facebook and write on our wall telling us your biggest Marketing Challenge for 2012. One lucky winner will be eligible for a FREE month of Nowspeed Twitter Services ($1,500 Value)!
Social Media & Marketing News:

Great Content Accelerates Lead Generation: Survey Results

Developing great content is one of the most important aspects of marketing today and our recent survey results support this fully.  Participants were asked to rate the success of the content they use in lead generation activities on a scale from 1 to 5 (1 being the worst, 5 the best).  The top contenders were white papers (3.43), case studies (3.41), and webinars (3.31).  Falling to the bottom were free trials (3.16) and eBooks (2.15).  Providing excellent and relevant content to potential buyers establishes you as an expert and authority.  In turn, this creates brand loyalty, improves retention, focuses attention, and generates leads.  Engaging new and existing customers by educating them is a great way to build relationships- you become a thought leader and industry expert.  Each type of content marketing has its own pros and cons, as well as specific uses.  One rule: be sure to keep content fresh and vital.

Here are several great ways to use each of these types of content:

  • White papers. The purpose of white papers is to provide customers with information about, or solutions to, problems they might have. They serve in establishing thought leadership and expertise by showing how you can help. Some believe that providing too much information can be detrimental, others that it can be a way to capture attention and draw in audiences.
  • Case studies. Using case studies, you are giving valuable content about your company and it shows customers the potential your company has to help. It exemplifies your problem solving skills and the impact you’ve had on customers.
  • Webinars. Like white papers, webinars provide information that promotes thought leadership. Unlike white papers, webinars can offer a valuable chance at interaction with, and feedback from, potential and existing customers as well as others in your field.

We would love to hear more feedback about your successful-or unsuccessful- use of content in your marketing campaigns.

David Reske