Social Media Marketing Services That Engages your Audience.

With a comprehensive organic and/or paid social media strategy, it is possible to create and publish content that grabs the attention of your existing social media audience, grow your audience with new customers, and increase your bottom line!

Organic and Paid Social Media Marketing Services

WE USE ORGANIC AND PAID SOCIAL MEDIA MARKETING ATTRACT YOUR CUSTOMERS.

Social Media Marketing is a core part of all marketing programs, and all marketers are eager to find better ways to use social media tools to reach and engage their target audience. As your social media marketing agency, Nowspeed develops and manages effective social media campaigns that lift brand awareness, engage with communities in your industry and drive traffic and leads to your website. Not only do we set up and/or enhance your existing social media channels including Facebook, LinkedIn, and Twitter, but we also propel your organization down the right social media path with an effective strategy, thorough planning, actionable suggestions to increase audience participation and engagement, and measurement to track how efforts are performing and optimize where applicable.

Engage directly with your ideal target market about your products or services.

One of the biggest advantages of social media marketing over older, passive forms of outreach like television and radio is the ability to advertise only to those specific demographics that are most likely to give you their hard-earned dollars. We’ll work side-by-side with you to identify the qualities that define your customer base, so that we can better reach them and cater to their needs with relevant content and advertising. We can create the right messages and deliver them to the right audiences.

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Organic Social Media Services to Build your Brand and Engage your Audience

Our social media services begin with a comprehensive evaluation of your target audience and your business objectives. Once defined, we build your social media strategy with an integrated approach that includes content, platforms, design, and analytics.

Our social media campaign managers keep your account active by managing and syndicating your content to all your profiles, while strategically crafting messages that are alike at their core but use a tone and voice that relates most to each of the profile audiences. We help build your follower count by actively responding to and engaging with your followers, developing and publishing content that encourages interaction and welcomes input from your audiences and we regularly report on the activity and success your accounts have achieved. Our social media services keep your social channels constantly active through the following:

  • Content creation and posting
  • Account monitoring/responding to messages and comments
  • Identifying and engaging key industry influencers, media, and partners
  • Reporting on all activity; new followers, web traffic, conversions, and conversations

Here’s how we use social media advertising to drive leads.

We carefully analyze your industry to determine what popular platforms, such as Facebook, Twitter, or LinkedIn—as well as any industry-specific venues—are the best means of reaching your customers
We can help your brand reach hundreds to hundreds of thousands of relevant users on social media through strategic targeting. We achieve this by utilizing tools within each social media platform that enable us to build and target audiences based on a wide variety of characteristics, including age, education, workplace, job title, entertainment preferences, preferred brands and product types, and more.
Flexibility is one of the greatest benefits of the medium. Your social media advertising budget can be adjusted in moments, and you don’t pay up front for your ads like traditional mediums. Instead, your ad spend happens in real time, based upon impressions, engagements, or clicks⁠—measured in terms of cost per thousand (CPM), cost per engagement (CPE) or cost per click (CPC), respectively. If the ads we develop meet or exceed your outlined goals, we can scale the budget in order to results. Contrarily we can instantly cut the budget back due to seasonality, inefficiency or to make changes to the campaigns.

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We strive to deliver first-rate social media marketing services.

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We’ll handle your social media marketing. You focus on your business.

We’ll work with you to develop a comprehensive social media marketing campaign that will promote sales, increase engagement, encourage your customers to spread the word and build your brand, and in the end, bring in more business.

Advertising on social media isn't just about boosting a post on Facebook, or racking up a high view count. Our marketing team works tirelessly to analyze the success of our efforts, identify what’s working and what’s not, see how our online efforts are translating into real world growth, and find the most profitable path forward.

We use lead and sales data to fine-tune our efforts.

We carefully monitor performance metrics for all of our paid advertising, translate that data to explain to you in plain language how we’re doing, and act on what we find to improve the performance of future campaigns.

We measure success by the number of opportunities our advertisements create for your business. We work with each client to carefully consider their business objectives and how we can use paid social media advertisements to reach these objectives. Additionally, we can quantify our results through tracking software such as Facebook Pixel and HubSpot. These tools can pinpoint exactly where leads came from and the steps they took to get there. We can then use this information to take full advantage of the ways in which your customers are discovering you.

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Have Questions About Our Social Media Services?

We want to make sure you're as informed as possible so you can make a great decision on what marketing company is best for you. Below is our FAQ about our process, details and more.

Do you monitor ads for negative comments?

We are notified immediately when a user leaves any comment on a social media ad, and work with our clients to draft thoughtful responses to negative comments.

Do I have to supply creatives (photos, graphics, content) for paid social posts?

Our in-house copy writers and graphic designers are an indispensable part of our social media team, and will work closely with you to generate advertising materials that dovetail seamlessly with your company’s branding and design guidelines.

Do you offer influencer marketing?

No, we do not offer influencer marketing as a service.

Will I be able to review ads before you publish them?

Yes, before we launch any social media campaign we forward it to the client for approval.

How is “organic” social media different from paid social media?

Organic social media is a free way to connect and interact with followers of your business. When you share a post organically, it goes out to the users who follow your page. Paid social media allows you to implement a budget that places your posts in front of user who meets the targeting we strategically create based on several categories such as age, gender, location, interests, etc., even if they aren’t currently following you.

Can you run ad campaigns with specific placements? (Instagram story, banner ads only, etc)

Social Media advertising platforms give you the option to place ads on the devices of your choice such as laptops, mobile, Apple products, etc. We have the ability to develop ads for strictly Instagram stories, banner ads or Audience Networks. We can even deliver ads based on the day of the week and time of the day.

Are paid posts and ads the ones that are labeled “sponsored” when I scroll through my Facebook or Instagram feed?

Yes, all paid ads on social media are required to disclose they’re ads.

What stage of the customer lifecycle is social media advertising useful for?

We run campaigns for different stages in the customer lifecycle⁠—awareness, consideration and conversion. Within each category are engagement options to choose from—such as form submissions, calls and purchases—in order to best reach your advertising goals. Some common campaign types are reach, website traffic, post engagement and conversions.

Does each campaign need a new landing page?

Each campaign we create is designed with an end goal in mind. Depending on the objective we may develop a new landing page for the ad. However, some campaigns may not need a landing page, or we may utilize a preexisting page on the website.

So let's
talk.

We're always excited to dig into the details of your company and what strategy can help you meet your goals. So let's talk and lay out a plan for success!