Email Campaigns that Drive Action and Deliver Results
In a recent 2019 study, Adobe surveyed over 1,000 adults and found they spent over 3 hours a day checking professional and personal email.
Nowspeed can design an email program to effectively reach your customers where they live and work, making your email campaigns engaging and profitable by developing effective headlines, sales copy, and email layouts designed to compel and convert, all while maintaining your company’s brand voice and design. In our efforts to drive sales, our email campaigns are designed with a call-to-action in mind.
Whether the action is to send the audience to a website landing page, call a customer representative, request a quote, every campaign and individual email is crafted with a specific goal in mind.
Emails Designed to Fit Your Brand
Nowspeed has a full in-house team of marketing associates, content writers, and graphic designers who can produce one-of-a-kind email campaigns that will attract new customers, while remaining true to your brand and voice, as they have with the brands of more than 150 companies and organizations to date. We can create and manage email campaigns of any size, sophistication, and scope.
We Segment Your Audience to Better Target Their Needs
Segmentation gives us the ability to send messages to subsets of your audience which cater to their specific needs. Instead of taking a one-size-fits-all approach, which can turn off many would-be customers, we can hone in on those who show interest in specific products or services. The more segmented the list, the more ways we can create personalized messages which improve their experience.
Have an existing customer list? We’ll help clean it up and segment the audience. We can segment new contacts added to your email list. This can be done automatically through page tracking software, website contact forms or a CRM system.
See Our Pricing
Tell us more about your company and your goals, and we’ll give you a quote for complete email marketing campaign.
Marketing Automation Works 24/7
We want your online customer onboarding and sales process to be as seamless and beneficial as possible. Automation of email campaigns improves customer retention, trust in your company, and sales opportunities, all with substantially less effort. We can develop robust workflows where an email or scheduled series of emails is sent based on the actions and reactions of potential customers, such as viewing a certain page on your website, leaving a quote request form incomplete, or opening a promotional email.
We Use Data to Continually Optimize Your Campaigns
We use the analytics data generated by ongoing email campaigns to measure our success in terms of both engagement and real-world revenue. We track every single interaction, including successful deliveries, the number of users who viewed the email, links they clicked, all the way through to the moment a transaction occurs.
Have Questions About Our Email Marketing Services?
We want to make sure you're as informed as possible so you can make a great decision on what marketing company is best for you. Below is our FAQ about our process, details and more.
The cost of your email campaign will be determined by the complexity and frequency of your emails. Once we design your campaign, we can give you a quote that also includes fees from their party email providers.
Nowspeed is well versed with most popular email providers. This includes but is not limited to Hubspot, Mailchimp and Constant Contact.
Email marketing is good for every stage of the customer lifecycle. At Nowspeed, we work to understand and create buyer personas which allows us to build out content and email campaigns for every stage of your consumer’s journey. For instance, if a segment of your customers is in the awareness stage of the buyer's journey then it’s advisable to send them a series of emails building the credibility and trust of your brand. In the consideration stage, a customer might be weighing the benefits of your company versus a competitor. In this case, we can set up a series of automated emails promoting the benefits of your products and services. After a customer purchases from your business, we can even set up an email campaign to solicit customer feedback and reviews.
Typically, we gain new customer emails through the website via a form or advertising campaign. Our clients also often provide us with new lists to import which they’ve acquired through networking events or in-store communication.
All of our email campaigns include an unsubscribe button at the footer allowing customers to opt out from some or all future email messages. We also actively check users' interaction with emails. If they’ve shown no interest in marketing communication for a long period of time, we remove them from the list, which in turn saves clients money, as they pay email providers based on audience size and improves your overall email health score and increases your chances for deliverability.
We're always excited to dig into the details of your company and what strategy can help you meet your goals. So let's talk and lay out a plan for success!