The Inbound Methodology has three stages: Attract, Engage, and Delight.
Inbound marketing is about satisfying the buyer’s problem with helpful information that converts them into a customer—also known as attract, engage, and delight.
WE TAKE THE LONG VIEW IN DETERMINING HOW TO APPEAL TO YOUR AUDIENCE.
At Nowspeed, we identify your company’s audience, determine their problem (and why your service solves their problem!), and craft a personalized marketing strategy to attract customers with helpful information, engage them with content offers and email campaigns, and delight them with continued outreach to keep them loyal customers.
OUR INBOUND METHODOLOGY IDENTIFIES AND CATERS TO YOUR CUSTOMERS.
We work to understand your industry and identify your customers. This enables us to create buyer personas that help us craft targeted content—including ads, website copy, blogs, email campaigns, brand designs, and more—to capture qualified leads that are more likely to convert into sales. Our efforts ensure that your business is recognized as a thought leader and a valued resource, with content geared toward solving customer problems. When you create and promote information that appeals to your audience, you attract more interested prospects, capture qualified leads, and generate more sales.
WE USE INBOUND MARKETING TO BETTER REACH PROSPECTS AND GENERATE LEADS.
We apply inbound marketing strategies to your marketing to develop a cycle of tailored content that attracts customers at every stage of the buyer's journey. In the awareness stage, we educate your customers. In the consideration stage, we show off your solutions, with product and service landing pages designed to capture leads. Finally, in the decision stage, we use email and ad campaigns to convert them into paying customers.
HUBSPOT AUTOMATION MAKES MARKETING EASIER, MORE EFFICIENT, AND MORE MEASURABLE.
At Nowspeed, we use HubSpot to automate and track everyday marketing tasks. Automation makes day-to-day efforts more organized and streamlined to reach your marketing goals faster. Our ultimate goal is to generate more revenue for your business—with HubSpot marketing automation, we can nurture leads, deliver personalized messaging, and capture significant data to inform our marketing efforts. We help you scale your HubSpot marketing, sales, and CRM software so you can realize the outcome of our marketing efforts.
DATA AND ANALYTICS INFORMS EVERY ASPECT OF OUR MARKETING EFFORTS.
HubSpot provides valuable analytics that help guide our marketing strategy and allows us to calculate return on investment. We rely on analytics to determine messaging, assess the success of email and PPC ad campaigns, view SEO metrics to better position your website, and ensure a positive return on investment. Data informs our decision making and increases our value to your company.
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As an integrated marketing agency, we can help you with a complete set of marketing services to help you grow. Inbound Marketing is a key part of a system that drives success.
Inbound is the most comprehensive approach to marketing. When you can supply potential customers with relevant and engaging content, you can satisfy their problem and increase the likelihood that they purchase your product or service. The team at Nowspeed can run successful inbound campaigns for your business.