How To Turn Visitors Into Leads With Conversion Rate Optimization

If you have mastered the art of driving traffic to your website, but still struggle to generate leads or sales online, it is time to focus your efforts on conversion rate optimization. Conversion rate optimization (CRO) is the process of refining your website to increase the percentage of visitors who take a desired action. By understanding what is currently happening on your website, you can identify gaps in best practices, test new variations, and ultimately move users towards taking the actions you want them to. Increasing your conversion rates will boost leads and sales while reducing cost per acquisition, which is why every digital marketer should be taking CRO seriously. Read the steps below to quickly learn how to turn visitors into leads, or watch our webinar on the Top 5 Website Conversion Optimization Strategies to take a deeper dive into CRO.