LinkedIn is one of the most effective social media platforms to advertise on if you are looking to generate quality leads for your business. With over total 690 million total users, LinkedIn’s audience includes about 60 million decision-makers, 90 million senior-level influencers, and nearly 10 million members of the c-suite. With numbers like these, it’s […]
Creative Thinking in the COVID-19 Era
Almost everything we do outside our home is different today than it was at the beginning of the year. Everything is slightly cumbersome, slightly awkward, slightly messy. Most of the normal systems we’ve automatically followed are now different. It is in this altered world that I have seen small business owners display an unprecedented […]
The Importance of Website Maintenance
In previous blog posts, we covered how your message should be updated as well as the importance of continued digital marketing during the pandemic and recovery. What about your website? If you are driving traffic to your website, your website needs to deliver. Stay up-to-date According to Forbes, internet traffic has increased 70% due to […]
The Sales (& Marketing) Engagement Imperative
The adoption of Sales Engagement technology has been rapidly accelerating as more and more companies share their experiences on how they are using it to deliver personalized messages at scale — and getting out-sized results. I wanted to get some additional perspective on this, so I recently spoke with Sham Sao, who’s been successful in […]
How to Expand Your Reach Using PR During the Recovery
When budgets tighten it is important to make the best use of your marketing dollars. There’s no better time to have a strong public relations program than during a crisis. As marketers, we all know the best content fills your client’s informational needs. A well-placed press release does just that. Written properly, it tells a […]
