Top Keywords Used to Drive Traffic & Leads for Software Companies

Grow your software company with Nowspeed’s world-class digital marketing programs and learn how you can double or triple your visitors and lead flow! After reading the keyword research on this page, fill out the form…

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Time to kickstart your Google Ads campaign with the most important part: effective and detailed keyword research. Whether you are a successful software company or a small business that just started yesterday, it is vital that you find the most relevant and highly searched keywords for your Google advertisements.

People are searching for related products and offerings every day, so the goal is to have your ad ranked at the very top of Google’s search results and we are here to help you get there!

Below you will find the industry keywords that have the highest monthly search volume. By targeting these keywords that are searched the most, you have an opportunity to serve your ads to many users who are actively searching about your industry on Google.

Keyword  Avg. monthly searches
software engineers                                  60,500
software developer                                  33,100
software company                                  12,100
business software                                     3,600
programming software                                     3,600
software development company                                     3,600
application development                                     2,900
coding software                                     2,900
software design                                     2,400
custom software development company                                     1,900
app development software                                     1,600
mobile development                                     1,600
software companies near me                                     1,600
web design software                                     1,600
game development software                                     1,300
software application developer                                     1,000
software development methodologies                                     1,000
software programmer                                     1,000
website design software                                     1,000
cloud based software                                        880
cloud software                                        880
top software companies                                        880
manufacturing software                                        720
software development courses                                        720
best web design software                                        590
software development tools                                        590
secure software development                                        480
web development software                                        480
web design software free                                        390
android app development software                                        320
software company names                                        320
erp software companies                                        260
web page design software                                        210
embedded systems development                                        170
software maker                                           70


The software keywords with the highest search volume are “software engineers”, “software developer”, and “software company”, which are searched between 12,100 and 60,500 times monthly. These specific keywords and variations of these keywords should be included in your Google Ads campaign to generate the most traffic and visibility of your ads. Other top keywords include “business software” and “programming software”. Since users are searching on these terms, it makes sense to structure your ads and landing pages to target their search queries.

It is important to not only bid on these top keywords but to include them in your Google Ads copy as well. When you include the keywords that you are bidding on in your ad copy, you are more likely to attain a favorable Quality Score. Google’s Quality Score is a ranking system that determines the best ads to show with each search. Ads with a strong Quality Score will be shown more often, in higher positions, and at a lower cost. Including the keywords you bid on in your landing pages, as well as your ad copy, will also help to increase your Quality Score. By focusing on these top keywords in your industry, and including them in your bidding, ad copy, and landing page strategies, you will have a strong foundation for a successful Ads campaign.

Nowspeed’s PPC Management services team collaborates with you to identify your target market’s best search keywords and then builds a custom PPC campaign to deliver the best results. We identify and select the most strategic and competitive keywords and then we create powerful ads with enticing calls-to-action to drive results. Once deployed, a dedicated Nowspeed project manager monitors and strategically optimizes your program daily, including managing:

  • Ad Group Performance
  • Individual Keyword Performance
  • Keyword Bidding
  • Ad Copy Performance
  • Offer Alignment, including White Papers, Webinars, Videos

Through ongoing analysis, Nowspeed will see which words and messages are working and make specific updates to continue to optimize the campaign. Our team is also able to design and develop dedicated PPC landing pages or even design and write new white papers or other content to improve your results.

Pay-per-click marketing is a quick and easy way to achieve the marketing ROI your company needs. Reqeuest a free audit from our PPC management services team to learn more.

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