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Digital Marketing Trends to Embrace for 2018

Digital Marketing Trends to Embrace for 2018

A new year brings with it new goals and opportunities for change. People make resolutions to leave old habits behind and adopt new ones. Your digital marketing strategy can be treated similarly. While you shouldn’t throw out what’s working for you, it’s a great time to re-assess and look ahead to new marketing methods you can implement. These top digital marketing trends for 2018 could be exactly what your business needs to take its marketing efforts to the next level. [Read more…]

How Marketers Can Adapt to Facebook’s Newsfeed Overhaul

How Marketers Can Adapt to Facebook’s Newsfeed Overhaul

Mark Zuckerburg just announced a change of direction for Facebook’s newsfeed in 2018.

Previously, the algorithm was calibrated to drive engagement. The posts it determined most likely to be clicked were the ones seen first. In his address, Zuckerberg says Facebook has “gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other.” As a result, the Facebook founder announced the platform is moving “from focusing on helping you find relevant content to helping you have more meaningful social interactions”.

What does this mean? A drastic decrease in organic reach for businesses. Facebook’s continual evolution is a double-edged sword for business pages. On one hand, in order for Facebook to [Read more…]

What’s New in Hootsuite

What’s New in Hootsuite

In social media marketing, it’s critical that we utilize tools to increase our productivity, better our time management, and provide the most accurate insights to analyze our campaigns. Hootsuite is a social media management platform that integrates with Twitter, Facebook, LinkedIn and other platforms, and is a useful tool to help schedule posts ahead of time, monitor activity across your channels, and discover new insights based on analytics.

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