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Online Video Marketing Trends And Stats

Online Video Marketing Trends & Stats

The constantly changing world of digital marketing is evolving at record speeds. As a marketer I’m sure you’ve heard about it, read about it, talked about it and probably sat in industry events hearing about it. YES, Video digital marketing.

Video has evolved into a must have for savvy marketers. With more and more information being pushed to the masses the less time people have to read through large documents, read training manuals, research prospects and more. So how do people consume so much information daily with so little time? And better yet, what can you do to get a piece of their attention? The answer: Use video as part of your marketing strategy

Did you know that in 2016: [Read more…]

What do Twitter’s new anti-harassment features mean for businesses?

What do Twitter’s new anti-harassment features mean for businesses?

Social media platforms are constantly evolving and it’s hard to keep up with all the changes.

In November, Twitter announced that the company will enhance its efforts to reduce harassment on its platform. Since then, new features have been added, including the most recent “timeout” tool. While this helps overcome some of the challenges of cyberbullying, it could have other implications in terms of business. So, what exactly are we dealing with here?

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Don’t Lose Track of What You’re Paying For Digital Advertising

Don’t Lose Track of What You’re Paying for Digital Advertising

Keeping track of how much you’re paying for digital advertising can be a tricky task.  You may be advertising on multiple platforms at the same time, such as Google Adwords, Facebook, and LinkedIn, and utilizing multiple forms of payment, like invoices and credit cards.  To add another level of complexity, you may be managing your advertising through an agency partner and/or among several members of your own marketing team.  On top of all this, you have to make sure your Accounts Payable personnel is in sync with your marketing team so you don’t double dip. All of these factors can create financial mayhem. How can you streamline the process so that you can stay on top of your total digital advertising spending?

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