Whether it’s delivering an outstanding presentation at an important trade show, winning over a client with an awesome display of creative firepower or simply going above and beyond on everything that’s asked of you, there are many obvious ways to score points with your boss.
In preparation for the Social Media Marketing 101 seminar I’m leading for the New England Direct Marketing Association on March 3, I’ve been giving considerable thought to not just the mechanics of social media, but also to the guiding principles that apply to using this new form of online communications effectively.
On Friday, January 23, I had the pleasure of sitting in on “Making Sense of Social Media for Your Business,” a webinar presented by Alf Brand and Jenna Jantsch of VerticalResponse.
Given my entrepreneurial, extroverted and -- some might say -- experimental personality, it's only natural that I started blogging in 2004 and have enthusiastically embraced Facebook, LinkedIn and Twitter, to name just three of the many social media communications channels and tools that are so wildly popular today.
Chances are you've heard of Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers, the landmark 2006 book written by Robert Scoble and Shel Israel.