Mobile marketing

6 Powerful Reasons To Use More Video In Your Marketing Programs

Adding a video component to your marketing strategy is a powerful way to increase the reach and impact of your brand. The statistics for online video views are staggering and continue to grow. Comscore reported that in March 2014 over 187 million people watched online video and the average American watched over 17 hours of online video in the month.

Most marketers today are faced with the challenge of driving more leads that turn into more sales. If you are not including video in your campaigns and leveraging them for SEO, you are missing a key component for success. One out of four marketers say they use video in email marketing campaigns, but 43% of marketers cited a lack of video content as a key reason for not using video in their marketing programs. [Read more…]

Do your marketing campaigns address mobile users?

Chances are your customers have their mobile phones with them all day, every day and are increasingly using them as their primary communication device. Does your company use mobile to market to your customers? Are you missing out on connecting with your prospects using mobile because you don’t have a mobile strategy and are unsure how to get started?

Learn how to help your business get smart on mobile by downloading our mobile marketing white paper titled, 25 Reasons You Need a Mobile Marketing Strategy Today.

This white paper will answer the following mobile marketing questions:

1) Why is it important to start building mobile advertising campaigns?

2) Why is it crucial to have a mobile website?

3) What operating systems matter for mobile apps?

4) Why should you be optimizing for mobile in your search marketing campaigns?

5) Why are SMS and permission marketing some of the best mobile marketing techniques?

Just like social media, marketing to your mobile audience comes with its own best practices, technology and a very different set of rules to maximize engagement and participation. Download this white paper written by our Creative Director, Justin Barton, and VP of Account Services, Olivier Sartor, to see why mobile is an essential part of any marketing strategy.

The Mobile Marketing Race Is On

If you haven’t already launched a mobile website, implemented a mobile-specific marketing campaign or dabbled in mobile search advertising, what’s stopping you? It’s important to begin identifying your mobile market, what devices they are using to access your content and what works with your audience marketing via mobile. And the quickest way to get that information is by testing the waters with some simple campaigns like an email or Google pay-per-click (PPC) campaign optimized for mobile.

Did you know…

  • 97 million Americans use smart phones (this accounts for 42% of all mobile usage)
  • 1 out of 8 of your website visitors are on a mobile device and this is increasing quickly
  • Mobile searches were up 400% in 2011 and 9 out of 10 mobile users will take some immediate action from their device
  • Mobile purchases now account for around 15% of all online retail sales in the US
  • 2014 is the projected year where mobile users will outnumber desktop users and the majority of your sales leads will come from the mobile channel

You should consider these mobile users as your super customers and best opportunity prospects. Typically they are better educated, have more disposable income and are always “accessible, connected & on”.

Be careful not to neglect your “on the go” social media users either. More than 50% of Twitter users are on a mobile device. Be sure that your short links point to a mobile-optimized landing page if you’d like these users to easily take action and convert immediately. And make sure your web forms are mobile friendly to help those conversion rates. Also keep in mind that traffic from this group increases in the evening, posing an opportunity to interact with them outside of business hours and push unique promotions or offers.

Mobile devices will soon replace laptops for many users as their primary business tool. Why not be prepared? Not sure what steps to take? Visit our Mobile Marketing Services page or download Nowspeed’s 25 Reasons You Need a Mobile Marketing Strategy Today whitepaper for more information.

Nowspeed Weekly Marketing News Wrap-up: Friday, March 29th, 2012

Happy Friday Everyone! Here is our weekly news wrap-up of Company, Client, Social Media, Marketing, PPC, SEO, Email, Creative and Website News.

Company and Client News:

  • A special congrats to Michelle Lynn for reaching 10,000 followers on her personal twitter account! Follow her @Mish_Lynn
  • If you haven’t participated in our Facebook Contest, please do! It’s very simple, just like Nowspeed on Facebook and submit an entry to Nowspeed telling us your biggest Marketing Challenge for 2012. One lucky winner will be eligible for a FREE month of Nowspeed Twitter Services ($1,000 Value)!
  • Happy 1 Year Anniversary to Matt Durgin & David DiMartino.
  • Download our latest Mobile Marketing White Paper: 25 Reasons You Need a Mobile Marketing Strategy 
  • Nowspeed joins Pinterest. Be sure to follow our boards!

Social Media & Content Marketing News: 

Nowspeed Weekly News Wrap-up: Friday, Nov 11th, 2011

Here is our weekly news wrap-up of Company, Client, Social Media, Marketing, PPC, SEO, Email, Creative and Website News.

Company and Client News

  • Our client, Data Storage Corporation sponsors “Fat Monday” a Mardi Gras party at Synergy 2011 Expo & Conference. To see more pictures, like them on Facebook. 
  • Nowspeed’s Mobile Marketing Webinar will be presented next Thursday, November 17th at 1 PM EST by Olivier Sartor & Justin Barton. To register, click here.
  • Nowspeed’s Fun Committee held a really fun event last night at The Piccadilly Pub. Thanks to all who joined!
  •  If you haven’t participated in our Facebook Contest, please do! It’s very simple, just like Nowspeed on Facebook and write on our wall telling us your biggest Marketing Challenge for 2012. One lucky winner will be eligible for a FREE month of Nowspeed Twitter Services ($1,500 Value)!
Social Media & Marketing News: