Why Social Media Advertising Now?

More and more the major social media platforms are pushing their advertising programs.  As time has gone on these platforms are trying harder to monetize their extensive social networks and take advantage of the huge amounts of content those networks have generated.  While this may be frustrating to people who utilize social media, the truth is there has never been a better time to take advantage of these social media advertising networks.
Social-Media-Advertising-Opinion

Why should I pay for social traffic though?  Isn’t the advantage that social is free?
It all depends on your goals.  If you’re looking to grow your follower base fast or get a burst of buzz for a big announcement, social advertising can help you achieve those goals for the right budget.

Can’t I just do this for free by pushing my social content on my own?
Sure you can, but there is no guarantee that you will reach everyone.  Twitter, Facebook, and LinkedIn are vast networks with millions of users.  Their advertising platforms have grown much more sophisticated and give you options to reach a targeted audience on their networks that you might miss otherwise.  Remember: advertising on search was thought of as “free” too but businesses currently run extrememly profitable paid search campaigns while also optimizing for free organic traffic.  You’ll reach more people if you use both methods.

Why Would you Pay for Social Media Followers?lead_generation_diagram2_sml2
Think of your social media followers as leads that need to be nurtured.  They may arrive at the very early stages of the process but, like many other online leads, they can be guided and sold on your services.  Wouldn’t you be willing to pay a few dollars for a lead if you knew it was well targeted?  Twitter, Facebook, and LinkedIn offer advertising options designed to promote your account where you pay only for new followers or likes.  You set the bids, so you can assign the value that makes sense to your business to each new follower or like.

How do I know what social content to promote?
Once again it depends on your goals.  Both Facebook and Twitter have options to suggest content to promote based on existing engagements.  Or you may want to promote important content that has a limited reach on its own.  You can even use LinkedIn and Facebook ads to send traffic directly to your site.  If you have a relevant offer to promote you can use their ad networks to reach targeted audiences on Facebook and LinkedIn that you would miss otherwise.

I heard LinkedIn ads don’t get much traffic.  Should I just stick with Facebook and Twitter?
For sure Facebook and Twitter will get you more activity overall.  Recent updates to LinkedIn are helping businesses get more targeted traffic from their network.  Promoted Updates allows you to promote your content in prime real estate on the LinkedIn feed as opposed to the regular LinkedIn ads which are buried on LinkedIn pages.  LinkedIn is also offering the option now to promote your page and get new followers that way.

Social Media advertising is here to stay.  It’s likely that the social networks will continue to assign prime real estate to their advertising, so it’s best to get started in exploring the world of social advertising.  If nothing else get more familiar with the options available to you.  You may find an opportunity to reach your audience that you’ve been missing out on.

Nowspeed News: Got Speed?, Pinterest and Anniversaries

Greetings Bloggers! I hope you are all staying cool in these extra toasty summer days.

Everyone at Nowspeed is excited about our upcoming annual summer outing which will be held at a F1 Boston in Braintree on Thursday, August 2nd. While the level of car racing experience in the Nowspeed office varies quite a bit, we all hope that we can live up to the company name!

Our team has been busy pinning marketing, social media, infographics and other industry images on our Nowspeed Pinterest account. If you are on Pinterest, please visit our boards or if you’d like an invite to Pinterest simply email Mlynn@nowspeed.com and request an invite in the subject line.

In June, the Nowspeed team celebrated our 9th year in business! The team enjoyed a delicious Italian meal nearby, see picture below. To see more fun pictures of the Nowspeed team, please like our Facebook page.

We’d love to hear how your summer is going as well! Feel free to comment on our post to fill us in on how your marketing efforts are going.
Hope all is well!
Michelle

Nowspeed’s Weekly Wrap-up of Company, Social Media, Marketing Strategy, PPC, SEO, Email, Creative and Website News: October 7th

Nowspeed and Client News

Social Media and Marketing Strategy News

PPC, SEO, Search Marketing and Online Advertising News

Email, Website, Design and Creative News

 

New Webinar: How to Advertise on Social Media

Are you interested in advertising on Social Media platforms like Facebook, LinkedIn, and Twitter but not sure how to get started? Do you want to know which platform is the best for your business?

If this topics intrigues you at all, then you should definitely register for our upcoming Webinar on Social Media Advertising: How to Advertise on Facebook, LinkedIn, Twitter, or Other Social Media Platforms.

By attending this Webinar, you will be able to answer the following questions:

  • Should you consider other advertising platforms like YouTube, Foursquare, Meebo, Gowalla, Mylife and Tagged?
  • How should you evaluate your current marketing objectives in order to choose the best social media advertising mix?
  • How should you compare Facebook, Linkedin and Twitter advertising to your Google paid search efforts?
  • How should you assess your social media advertising platform results and potentially redeploy your dollars?
So save the date and register for our interactive Webinar on Thursday, October 20th at 1 PM EST, 10 AM PST to get started on your social media advertising. Learn how social media advertising can be very effective in driving traffic to your website, increasing engagement with your followers, and providing revenue opportunities. Secure your seat today & don’t forget to tweet about the event using #Nowspeed! REGISTER NOW 

Google+ vs. Facebook…Which is better?

Greetings Bloggers! Hope everyone’s week is going well. Lately, I’ve been hearing a lot of buzz on the debate between GooglePlus and Facebook so I wanted to put my 2 cents on here as well. As we all know, Facebook is the world’s largest social networking site and Google is the world’s largest search engine, so it doesn’t surprise me that competition has become fierce as soon as Google came up with it’s unique (but strangely similar to Facebook) social networking site.

With Google+ features like: hangouts, circles, larger images for viewing, and huddles; I have to admit Google+ dominates. However, strangely enough I am seeing many “copy-cat” features from Facebook including: the overall design, stream aka news feed,  and the plus button oddly replacing the like button. With these similarities and differences, I truly believe people will have to decide on one social networking site to devote majority of their time to- I mean, come on now, how many social networking sites can a person really manage? I have to admit I find myself logging on to twitter at least 10 times per day and Facebook could vary from 20 plus times-hey my job requires me to be on there!

With all this said, I feel that the ultimate decision of choosing one social site over the other will come down to rankings. As a Google AdWords Certified professional, I can understand the importance behind ranking high on specific search queries. If Google+ designs everything as they hoped, I do believe it will create winners and losers in the publishing world, making Google +1 buttons actually matter. Before that becomes a reality though, it will require an enormous increase in users. A report says that Google+ currently has about 20 Million Users- not bad considering they just recently became public, BUT they still have a long way to go to catch up to Facebook’s 800 Million Users.

In conclusion, Google+ is a bold and sensational attempt at social. There’s a reason why Google calls this a “project” rather than a “product” – they don’t want people to think of this as the final product, but as a constantly-evolving site as more and more great ideas are born. In the mean time, it doesn’t surprise me if Mark Zuckerberg feels like he is sitting on the hot seat as he continues to hear rumors of Google+ far surpassing FB potential. All in all, Google+ is a solid social networking site. But I’m not going to call it a Facebook killer or a game-changer, just yet. If only Google can persuade users to log-in every day, it will become a winner, hands down. In the mean time, however, Google will have to do even more to provide a truly compelling alternative to Facebook. In the time being, Google+ cannot compete with the king of social, but Google does not seem to be in a hurry to take on Mark Zuckerberg’s baby just yet.

What are your thoughts? Feel free to comment by clicking on the white bubble at the top right, I’d love to hear from you! Also, if this topic interests you- we will be having a Webinar on September 6th at 1 PM EST to discuss Google+ in more detail! More info on that to come! Follow me on Twitter if you’d like to chat there @Mish_Lynn

Signing out- Have a wonderful rest of your week!

Cheers,

Michelle