Is Your Website Optimized for Demand Generation? Functionality & Coding: Post 6 of 9

At this point, we've covered all of the static parts of a website required to make it a successful demand generation tool: Exceptional branding reinforced by well-organized information and relevant high-quality content — all expressed in a sharp, compelling design.

Three Takeaways from MarketingSherpa's B-to-B Summit

No, I don’t mean Brian Carroll’s book, “Lead Generation for the Complex Sale” or NetLine’s 1 GB USB Flash, or On24’s cool red and grey notebook, although I was happy to take them all away.