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Online Video Marketing Trends And Stats

Online Video Marketing Trends & Stats

The constantly changing world of digital marketing is evolving at record speeds. As a marketer I’m sure you’ve heard about it, read about it, talked about it and probably sat in industry events hearing about it. YES, Video digital marketing.

Video has evolved into a must have for savvy marketers. With more and more information being pushed to the masses the less time people have to read through large documents, read training manuals, research prospects and more. So how do people consume so much information daily with so little time? And better yet, what can you do to get a piece of their attention? The answer: Use video as part of your marketing strategy

Did you know that in 2016: [Read more…]

How to Use AdWords Scripts to Optimize Paid Search Performance

How to Use AdWords Scripts to Optimize Paid Search Performance

See our Top 5 Scripts and Learn How to get Started Today

What Are AdWords Scripts?

AdWords scripts provide the opportunity to automate, customize and control your AdWords account with a simple JavaScript code. Scripts allow account managers to go beyond the provided tools in AdWords by leveraging external factors.

Why Should I Use Them?

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The Buyer’s Journey: Digital Marketing & Online Behavior

The Buyer’s Journey: Digital Marketing & Online Behavior

A few weeks ago, I asked work colleagues to share their own experiences on how they interact with a brand and convert on the web. The exercise was to screen capture the process and tell their story on the path of the buyer’s journey. Amazingly, we were able to find some common trends, as well as few unique instances. [Read more…]

Swimming with the Sharks: The Formula to Startup Success

Whether you watch because you’re a huge reality TV fan, love watching dreams come true or enjoy it from a business angle, “The Shark Tank” continues in its fifth season of success on ABC with almost 8 million viewers.

The Tank showcases entrepreneurs pitching ideas to a group of potential investors. This infographic shows their formula for success, offering sound advice for business startups. It gives valuable tips and advice for upcoming entrepreneurs to either “sink or swim”.

Using examples from some of the best and worst concepts presented, both those that were accepted and rejected, it gives valuable insight for business startups. [Read more…]

Why Google Authorship is so Important

If you work in the marketing field chances are you’ve heard the term “Google Authorship” before BUT you might not know exactly why it’s important or how to become Google Authorized. I’ll share with you 6 simple steps you’ll need to take in order to get Google Authorized and explain the many benefits of being Authorized on Google.google-authorship

As we all know there is plenty and I mean PLENTY of information on Google search results lately. One of the main reasons Google came up with the concept of “Google Authorship” is because it helps connect a piece of content with the Google+ profile of it’s author. The idea is that an author can build rank and trust (called Author Rank) based on the content they write all over the web. By providing “Author Rank,” Google is now able to filter out the duplicate content and now provide credibility to search results that include the author’s name.

Google already has a way to determine your expertise on those subjects and it is getting smarter at how it ranks authors and their content. For instance, if your content is constantly +1’ed and shared, it will be a strong signal that the content you create is of high quality and offers plenty of value. If you’re wondering why you should become Google Authorized — listen up!

Top 3 Benefits of Verifying your Google Authorship:

  1. SEO Benefits of Authorship — Develop an “Author Ranking” which results in a ranking boost to all content you write.
  2. Name Awareness & Industry Authority — Get your name out there to build your online authority. This will result in a much higher click-through-rate on Google!
  3. Increased Connection & Engagement between an Author & Online Audience — Helps facilitate engagement with your audience, as people will now be able to tell right in the search engine which content you’ve authored.

If you think the benefits listed above are important to you and your company then please follow the steps listed below to be on your way of getting Google Authorized!Google+1

6 Steps to becoming Google Authorized:

Step 1: Create a Google/Gmail Account if you don’t already have one, then add a Google Plus account: https://plus.google.com/

Step 2: Add your profile picture to your Google Plus account. (This is what’s used to display your photo in the search results.)

Step 3: Link your Google+ profile to your website: https://plus.google.com/authorship (Be sure to click the confirmation link in the email you receive.)

Step 4: Add the Google Authorship language to your WordPress website using a Google Author related plug-in (there are plenty out there, we currently use Google Author Link by HelpForWP).

Step 5: Send your web person your GooglePlus URL – So they can add it to your blog user name on the WordPress Blog.

Step 6: Verify that you set everything up correctly by using the Structured Data Testing Tool:

Happy Authoring!