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Hubspot INBOUND 2016: Top 4 Events & Features

Hubspot INBOUND 2016: Top 4 Events & Features

INBOUND 2016 is fast approaching, and the Nowspeed team is preparing for HubSpot’s biggest event of the year.  With over 14,000 marketing and sales professionals attending, this year’s INBOUND is expected to be the biggest one yet. Featured speakers at the conference include actors Anna Kendrick and Alec Baldwin, athletes Serena Williams and Michael Strahan, and Hubspot co-founders Brian Halligan and Dharmesh Shah. Here are a few of the events and features we are looking forward to most at INBOUND 2016: [Read more…]

The Decline of Guest Blogging for SEO Linkbuilding

black-hat-seoThe SEO landscape continues to shift, making it harder and harder for those that are using unearned tactics to appear within the search results listings. In an age when content is king, Google’s Matt Cutts announced in January the decay and fall of using guest blogging for SEO.

“Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.” – Matt Cutts January 20, 2014

Guest blogging at one time was a great way to gain links, promote content and your brand. As more and more SEO marketers were hungry for places to post content, blog and site owners saw an opportunity to capitalize. They started accepting payments for content placement. This content in most cases had keyword seeded anchor text and links pointing to pages to help increase page authority, which would then increase rank.

Websites like Search Engine Leaks – have been outing services that engage in the tactics of content placement for payment. So how do you promote content now?mattcutts-final

Guest blogging when done correctly is still appropriate to use. If the guest blogger is trusted and known in the eyes of Google then the likelihood of being penalized is greatly decreased. Google’s authorship is one way to gain that trust. The other way is to not have your guest post links pass along page rank. If you “no follow” your links when citing and referencing from your post you are still within Google’s guidelines.

In 2014 let your content speak for itself, if worthy and valuable, others will naturally promote it and share.

 

Social Media Success in 14 Steps: #14 Use Social Media Across Your Company

Social media can be effective as a marketing tool, but keep in mind that there are also very productive ways to utilize social media for customer service, product development, sales, purchasing, and recruiting. By thinking of social media holistically, you’ll see how it can permeate every aspect of your company’s work.