Mobile Marketing

Advertising On Waze With Different Ad Formats

Advertising on Waze with Different Ad Formats

Did you know that the world’s largest community based traffic and navigation app has its own advertising platform? With over 70 million global active users, Waze offers another way for your brand to reach a massive number of potential customers. If you aim to increase your local business presence or to better inform customers of your physical location, advertising on Waze could be right for you. Here are the different ad formats that you can choose from to promote your business on Waze. [Read more…]

The Future Of Mobile Advertising Is Here!

Did you know that 91% of smartphone users turn to their smartphone for ideas while doing a given task at least once a day? That may not surprise you as much as the idea that some of us suffer from a condition known as Nomophobia, which is the fear of being without mobile device, power source or service area.

People use their smartphone very often, and we as advertisers want to be in front of them with mobile advertising so we can win those moments that matter.

We can classify these advertising opportunities into 4 categories: See, Think, Do and Care.

Here is a table to help you understand what each of these advertising opportunities represents, what our advertising goal should be, examples of metrics to measure, and what type of medium to utilize to ensure our advertising goals are being met. [Read more…]

Why your Adwords program needs a mobile strategy now.

Earlier this year it was reported by both Search Engine Land and Search Engine Watch that mobile devices will account for 50% of paid search clicks by the end of 2015. This increasing transition from desktop searches to mobile searches will greatly affect your paid search campaign results as well as how you think about your Adwords program overall. Setting up a defined strategy to address the mobile user will allow your Adwords campaigns to outperform competitors and keep your lead generation efforts growing overtime. [Read more…]