Turn Clicks into Contracts
Nowspeed has a strong history of marketing success in the Manufacturing sector. Our digital branding practices can help you create a strong brand image in a very competitive market, and our digital marketing programs will drive leads and increase profits. On top of that, our advanced analytics will allow you to gain invaluable insight into your market allowing you to strengthen your bottom line.
With modern technology, manufacturers are able to use much larger quantities of information to create a more efficient and timely operation. Access to this information allows companies to cut down on waste, stream line processes, and generate overall higher quality product. Determining who, what, where, when and why a product is being purchased gives a company a stronger voice against competitors.
Manufacturing products often require significant investment and are complicated, so many buyers spend time researching potential products long before they connect with your sales team. Today there are often many influencers within a company which you need to reach for win over a new customer.
This complex buying process means that it’s important to provide content to educate your audience all through the buying process with white papers, e-books, or video and then leverage this content to Drive Traffic, Convert, and then Nurture Leads to become customers.
Drive Traffic – Nowspeed uses organic and paid search marketing, digital advertising, email and social media to drive potential customers to your website. 93% of business buyers use search to begin their buying process. Developing a Search Engine Optimization strategy complete with branded company business keywords, key industry terms and regional SEO terms will ensure drive traffic to your site. We have been very successful at optimizing digital advertising programs with highly targeted and often technical keywords to get the most leads per dollar spent. We have also be successful helping build organic search visibility to get more free traffic from the search engines on keywords that are important to buyers in all of your market segments.
Convert Visitors to Leads – Many website visitors look at a site for weeks prior to making a conversion, so it’s very important to have content and offers that engages all of the buyers types through the entire buying cycle. Nowspeed has strong skills in designing websites and landing pages, and creating the white papers, video and other offers that turn visitors into leads.
Nurture Leads – B2B oriented social media marketing programs can be very effective to nurture potential customers, lift brand awareness, engage with communities in your industry and drive traffic and leads to your website.
Lead Nurture and Marketing Automation Services are also essential to a marketing campaign. By implementing lead scoring techniques, automatic messaging and CRM integration we’ll help to make sure you don’t get forgotten.
Nowspeed has the services to drive, convert, and nurture leads for your company. These include:
We can provide you with a great way to connect with prospective B2B manufacturing clients. We have a satisfied client base already enjoying the fruits of our labor, will you be next?