Nowspeed

  • Services
    • Digital Advertising
    • Social Media Marketing
    • Search Engine Optimization
    • Marketing Automation
    • Website and Content
    • Analytics
  • Our Work
    • Client Testimonials
    • Case Studies
    • Portfolio
  • Your Industry
    • Financial Services
    • Technology
    • Wealth Management
    • Credit Union
    • Insurance
    • Manufacturing
    • Jewelry
    • Furniture
    • Ecommerce
  • Resources
    • Digital Advertising Resources
    • Social Media Marketing Resources
    • Search Marketing Resources
    • Other Marketing Resources
  • Blog
  • About
    • Why NowSpeed?
    • Management Team
    • Careers
  • Pricing
  • Contact Us
  • Pricing
  • About
  • Contact
  • Financial Services
  • Resources
    • Resource 1
    • Resource 2
    • Resource 3
  • Pricing
  • About

What’s New In LinkedIn and Facebook Marketing for 2019?

February 28, 2019 By nowspeed

What’s New In LinkedIn and Facebook Marketing for 2019?

A new year is upon us and Social Media continues to evolve as existing players roll out updates to tools, features & advertising options, and new platforms try to make waves in the very competitive social landscape. Recently, Facebook, LinkedIn, Twitter & Instagram have all announced exciting new features or changes to their platforms. In our webinar “What’s New In Social Media For 2019?“, we detail some of the latest updates and innovation to hit the major social networks. Here’s a look at what’s happening this year on LinkedIn and Facebook. Learn more about Twitter, Instagram, and other social networks to watch in our upcoming blog post or webinar.

LinkedIn

Live Video

Live video has finally made its way to LinkedIn. Other social networks like Facebook, Instagram and Twitter have been offering live video to users and brands for years, so LinkedIn is just now catching up to this major trend in social networking. Although it’s not fully available to all users yet (current in a U.S. beta launch by invite only) this new feature could be huge in the B2B space where companies rely heavily on LinkedIn for their social presence & engagement. We know video is the preferred social content of users and live video ranks top among what users like to see. A full roll-out will hopefully come later this year and will be beneficial to how companies promote events, product announcements, webinars and more.

Content

On the content side, a new content suggestions tab has rolled out to company pages. This new feature is making it easier for brands to find the best thought leadership & curated content to share with their followers. Page admins can sort by different filters like keywords, industry, location and more to find the content that is likely to drive the most engagement with their audience.

LinkedIn Groups

LinkedIn Groups are continuing their comeback after a major re-launch last September. Since then, engagement has doubled driving LinkedIn to add new features to groups to make them more user friendly. Soon, admins will be able to receive notifications of all new posts. Later this year, updates to come include the ability to recommend important conversations to members, require approval of new posts in groups, and upload a cover image to group pages. This move comes as Facebook has increasingly made groups more accessible for company pages so LinkedIn needs to continue to innovate to keep professionals engaging on their site.

LinkedIn Advertising

In the LinkedIn Advertising world, Interest Targeting, is rolling out allowing marketers to reach members based on professional interests and the content they share and engage with on LinkedIn. Over 200 categories are currently available including AI, Global Economy & Customer Experience.

Facebook

Facebook Advertising

Facebook continues to dominate the social world, holding steady in having the most active users within their networks. To keep up with increasing demands for new features both by brands, they continue to roll-out new, innovative products to drive advertising spend on their platform. Coming in September 2019, almost all Facebook Advertising Budget control will move to the campaign level (this includes existing campaigns) and control ad the ad set level will be limited to setting minimum and maximum spend limits. This will allow advertisers to set one central budget for all ad sets and allow Facebook to automatically & continuously distribute budget in real-time to top performing ads, ideally resulting in lower CPCs and CPAs.

Facebook Groups

Similar to LinkedIn, Facebook has also put a large emphasis on updating their Facebook Group’s functionality. The biggest updates recently coming to brands as company pages now have the power to join groups and participate in activity (previously only employees or individuals could engage in a brand’s group). Other new features include new formatting tools for admins, the ability to filter member activity by date range and searching through membership requests by name.

Learn more about Facebook, LinkedIn, Twitter, Instagram, and other social networks to watch in our on-demand webinar.

Filed Under: Social Media Advertising, Social Media Marketing, Social Media Marketing, Uncategorized Tagged With: Facebook, LinkedIn, SMM, social media advertising

FREE CONSULTATION

MARKETING PERFORMANCE

Advanced Digital Advertising Strategies for 2021

Learn More

Tags

AdWords Blog Blogging Blogs Branding Content content marketing Demand Generation digital advertising digital marketing Email Marketing emarketing Facebook Google Google AdWords google analytics Google PPC Google Remarketing instagram Landing Pages Lead Generation Lead Nurture link building LinkedIn marketing marketing automation marketing strategy Mobile marketing online marketing Paid Search pay per click PPC Search Engine Marketing Search Engine Optimization Search Marketing SEM SEO social media advertising Social Media Marketing Social Media White Papers Twitter Web Analytics Web Design Webinar Website Optimization
  • Solutions
    • Generate Website Traffic
    • Lead Generation Solutions
    • Marketing Automation Solutions
    • Outsourced Digital Marketing Services
  • Services
    • Search Engine Marketing
    • Social Media Marketing
    • Email Marketing
    • Marketing Strategy
    • Content Marketing
    • Mobile Marketing
    • Marketing Automation & Lead Nurture
    • Video Production
  • Our Work
    • Portfolio
    • Client Testimonials
    • Digital Marketing Case Studies
  • Your Industry
    • Education
    • High-Tech
    • E-Commerce
    • Manufacturing
  • Resources
    • SEO Strategy White Paper Launch
    • Mobile Marketing White Paper Launch
    • Social Media White Papers and Webinars
    • Other Digital White Paper Launch
  • About
    • Why Nowspeed?
    • Management Team
    • Careers
    • Partners
  • Sitemap
  • Privacy Policy
  • Blog
  • Contact Us (508) 616-0111
Boston Office:
399 Boylston Street, 6th Floor
Boston, MA 02116

Mailing Address:
PO Box 1514
Westborough, MA 01581
Visit Our Facebook PageVisit Our Facebook PageVisit Our Facebook PageVisit Our Facebook Page

Copyright © 2021 · Log in

Copyright © 2021 · Log in

This website uses cookies to ensure you get the best experience on our website. Accept More Info
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.