Nowspeed

  • Services
    • Digital Advertising
    • Social Media Marketing
    • Search Engine Optimization
    • Marketing Automation
    • Website and Content
    • Analytics
  • Our Work
    • Client Testimonials
    • Case Studies
    • Portfolio
  • Your Industry
    • Financial Services
    • Technology
    • Wealth Management
    • Credit Union
    • Insurance
    • Manufacturing
    • Jewelry
    • Furniture
    • Ecommerce
  • Resources
    • Digital Advertising Resources
    • Social Media Marketing Resources
    • Search Marketing Resources
    • Other Marketing Resources
  • Blog
  • About
    • Why NowSpeed?
    • Management Team
    • Careers
  • Pricing
  • Contact Us
  • Pricing
  • About
  • Contact
  • Financial Services
  • Resources
    • Resource 1
    • Resource 2
    • Resource 3
  • Pricing
  • About

What’s New In Instagram & Twitter Marketing for 2019?

March 8, 2019 By nowspeed

What’s New In Instagram and Twitter Marketing for 2019?

Recently, Facebook, LinkedIn, Twitter & Instagram have all announced exciting new features or changes to their platforms. In our webinar “What’s New In Social Media For 2019?“, we detail some of the latest updates and innovation to hit the major social networks. Here’s a look at what’s happening this year on Instagram and Twitter. 

Instagram

Instagram continues to be the most popular social networks among Millennials and younger audiences. Brands are recognizing the need to have a presence and strategy to reach their audience here and Instagram continues to roll-out new features to make the network more appealing to marketers. Most recently, Instagram released the ability to share a single post to multiple linked accounts at the same time. The is great news for brands with sister companies or franchises where each location has its own profile. This new feature is only applicable to the feed, but hopefully it will become available in stories soon.

Instagram Shopping continues to include new features, allowing it to become more competitive with Pinterest. Users can now save products to their “Shopping Collection” and use it as a catalog to easily purchase products via the app. The Shop Tab has also fully rolled out to all brand pages, making it easier for users to find items that companies are listing for sale within their Instagram page.

Twitter

Twitter hasn’t released too many updates recently. But the new enhancements they have rolled out come in the world of Twitter Analytics. A new Audience Analytics dashboard will now be available to help brands better understand what content is resonating with readers. It will offer insights and analytics on who’s reading and engaging with a brand’s content, when it’s being viewed and which content works best allowing for brands to optimize their content strategy to drive the most engagement.

The new Events Dashboard, will track real-time information for current and future events including braking news, events, conferences and more. It will help brands better plan their event participation, content and advertising strategies.

Social Networks to Watch

Of course when we think of Social Media, the big names of Facebook, LinkedIn, Twitter and Instagram come to mind. But there is always room for a new player to take us by surprise and gain momentum in a very competitive landscape.

TikTok

TikTok is a music focused app (formally Musical.ly) that can be seen as a direct competitor of SnapChat. The network is growing quickly among young users as they turn away from Facebook and SnapChat. Users can share short-form mobile videos directly from their phones to show their creativity and make fun, unique content. For marketers, it’s important to note that advertising is now an option in TikTok. Ads can be seen running immediately after the app is opened or within the feeds.

Vero

Vero is a newer network where users can share music, movies, TV, photos, links and more. As an Instagram competitor, it has some features that others dislike about Instagram like a non-algorithm based feed. This is great news for brands who find it increasingly difficult to get their content seen on Instagram, so Vero may be a good choice to get in on early. Vero saw massive growth in 2018, as influencers and artists flocked to the social network to share their content in “collection” form. There are currently no advertising capabilities, but with any other social network, Vero will most likely look to monetize the platform for brands at some point.

Like every other year, 2019 is gearing up to be an exciting one for Social Media. There will likely be more major updates released by each social network as they continue to evolve and become more appealing for users and marketers.

Learn more about Facebook, LinkedIn, Twitter, Instagram, and other social networks to watch in our on-demand webinar.

Filed Under: Social Media Advertising, Social Media Marketing, Social Media Marketing, Uncategorized Tagged With: instagram, SMM, social media advertising, Twitter

FREE CONSULTATION

MARKETING PERFORMANCE

Advanced Digital Advertising Strategies for 2021

Learn More

Tags

AdWords Blog Blogging Blogs Branding Content content marketing Demand Generation digital advertising digital marketing Email Marketing emarketing Facebook Google Google AdWords google analytics Google PPC Google Remarketing instagram Landing Pages Lead Generation Lead Nurture link building LinkedIn marketing marketing automation marketing strategy Mobile marketing online marketing Paid Search pay per click PPC Search Engine Marketing Search Engine Optimization Search Marketing SEM SEO social media advertising Social Media Marketing Social Media White Papers Twitter Web Analytics Web Design Webinar Website Optimization
  • Solutions
    • Generate Website Traffic
    • Lead Generation Solutions
    • Marketing Automation Solutions
    • Outsourced Digital Marketing Services
  • Services
    • Search Engine Marketing
    • Social Media Marketing
    • Email Marketing
    • Marketing Strategy
    • Content Marketing
    • Mobile Marketing
    • Marketing Automation & Lead Nurture
    • Video Production
  • Our Work
    • Portfolio
    • Client Testimonials
    • Digital Marketing Case Studies
  • Your Industry
    • Education
    • High-Tech
    • E-Commerce
    • Manufacturing
  • Resources
    • SEO Strategy White Paper Launch
    • Mobile Marketing White Paper Launch
    • Social Media White Papers and Webinars
    • Other Digital White Paper Launch
  • About
    • Why Nowspeed?
    • Management Team
    • Careers
    • Partners
  • Sitemap
  • Privacy Policy
  • Blog
  • Contact Us (508) 616-0111
Boston Office:
399 Boylston Street, 6th Floor
Boston, MA 02116

Mailing Address:
PO Box 1514
Westborough, MA 01581
Visit Our Facebook PageVisit Our Facebook PageVisit Our Facebook PageVisit Our Facebook Page

Copyright © 2021 · Log in

Copyright © 2021 · Log in

This website uses cookies to ensure you get the best experience on our website. Accept More Info
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.