Nowspeed

  • Services
    • Digital Advertising
    • Social Media Marketing
    • Search Engine Optimization
    • Marketing Automation
    • Website and Content
    • Analytics
  • Our Work
    • Client Testimonials
    • Case Studies
    • Portfolio
  • Your Industry
    • Medical
    • Financial Services
    • Technology
    • Wealth Management
    • Credit Union
    • Insurance
    • Manufacturing
    • Jewelry
    • Furniture
    • Ecommerce
  • Resources
    • Digital Advertising Resources
    • Social Media Marketing Resources
    • Search Marketing Resources
    • Other Marketing Resources
  • Blog
  • About
    • Why NowSpeed?
    • Management Team
    • Careers
  • Pricing
  • Contact Us
  • Pricing
  • About
  • Contact
  • Financial Services
  • Resources
    • Resource 1
    • Resource 2
    • Resource 3
  • Pricing
  • About

Keeping Your Profile Up – What Are the Best PR Tools to Use?

October 27, 2020 By nowspeed

Let’s face it, right now budgets are tight, yet the pressure is on to consistently connect with your target audience. PR is a great way to stretch your budget and get results. Public relations activities support marketing efforts by focusing on generating “free” media. PR is always an important success factor in any marketing program. One media story about your product can increase sales dramatically. A well-integrated publicity campaign uses many approaches to reach your target audiences.

The majority of PR content should not be promotional. Instead, make it informational to help your targeted audience solve a relevant problem or issue. So, what are the best tools to use in your PR Strategy? Before kicking off your next campaign, think about combining the following elements:

A feature story in Digital or Print

Though securing a feature story in a publication is challenging to secure, there is great value when you’re able to solidify that spot. The secret to landing that top spot? Give the publication a reason to care! Develop a compelling story that readers will care about. From a marketing and content, the opportunity to reuse that material is endless! This makes it worthwhile to put a little extra effort into a front-page piece. Have you got something new and interesting to share with their readers?

Bloggers and Social Media

Your social media presence matters! Promote your message across all platforms. This is a good way to target your specific audience. And unless you want to pay to promote your posts, it is completely free. The key here is to tell a series of good short stories to build an engaged social media audience. Now might also be a good time to simply post about “doing good” to build a positive brand association.

A good old press release

Develop a list of media partners and build a relationship with them.  Keep them informed and asking for more. Pro tip: Research current topics they are interested in covering and tie your product announcement to it. This will not only get the attention of your media partners but also their readers!

Direct Email

The key here is to offer a powerful call to action.  Present valuable information with your audience that they didn’t even realize they were looking for. It’s important to regularly share relevant, informative content with your audience such as white papers, tips, and articles. Leveraging email marketing

A TV or Radio interview

Have a regional story to tell?  Local news is all you need.  Think about how your product would be relevant news that editors would be interested in covering for their audience.  Turn it into a good story.

In summary, when planned well, public relations can be a valuable tool to establish credibility, enhance reputation, build awareness, and find new customers. Public relations brings a strong return on investment not merely for brand identity, but also for sales. Talk to Nowspeed to find out how we can help you leverage PR strategies to elevate your current lead generation program. Get started by viewing our Digital Advertising Services.

Filed Under: Uncategorized

FREE CONSULTATION

MARKETING PERFORMANCE

Advanced Digital Advertising Strategies for 2021

Learn More

Tags

AdWords Blog Blogging Blogs Branding Content content marketing Demand Generation digital advertising digital marketing Email Marketing emarketing Facebook Google Google AdWords google analytics Google PPC Google Remarketing instagram Landing Pages Lead Generation Lead Nurture link building LinkedIn marketing marketing automation marketing strategy Mobile marketing online marketing Paid Search pay per click PPC Search Engine Marketing Search Engine Optimization Search Marketing SEM SEO social media advertising Social Media Marketing Social Media White Papers Twitter Web Analytics Web Design Webinar Website Optimization
  • Solutions
    • Generate Website Traffic
    • Lead Generation Solutions
    • Marketing Automation Solutions
    • Outsourced Digital Marketing Services
  • Services
    • Search Engine Marketing
    • Social Media Marketing
    • Email Marketing
    • Marketing Strategy
    • Content Marketing
    • Mobile Marketing
    • Marketing Automation & Lead Nurture
    • Video Production
  • Our Work
    • Portfolio
    • Client Testimonials
    • Digital Marketing Case Studies
  • Your Industry
    • Education
    • High-Tech
    • E-Commerce
    • Manufacturing
  • Resources
    • SEO Strategy White Paper Launch
    • Mobile Marketing White Paper Launch
    • Social Media White Papers and Webinars
    • Other Digital White Paper Launch
  • About
    • Why Nowspeed?
    • Management Team
    • Careers
    • Partners
  • Sitemap
  • Privacy Policy
  • Blog
  • Contact Us (508) 616-0111
Boston Office:
399 Boylston Street, 6th Floor
Boston, MA 02116

Mailing Address:
PO Box 1514
Westborough, MA 01581
Visit Our Facebook PageVisit Our Facebook PageVisit Our Facebook PageVisit Our Facebook Page

Copyright © 2021 · Log in

Copyright © 2021 · Log in

This website uses cookies to ensure you get the best experience on our website. Accept More Info
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.