Online Video Marketing Trends & Stats
The constantly changing world of digital marketing is evolving at record speeds. As a marketer I’m sure you’ve heard about it, read about it, talked about it and probably sat in industry events hearing about it. YES, Video digital marketing.
Video has evolved into a must have for savvy marketers. With more and more information being pushed to the masses the less time people have to read through large documents, read training manuals, research prospects and more. So how do people consume so much information daily with so little time? And better yet, what can you do to get a piece of their attention? The answer: Use video as part of your marketing strategy
Did you know that in 2016:
- 60% of the mobile data traffic consisted of video
- 60% of web surfers watched some form of video every day
- 80% of the top search listings contained at least one video
- 93% of marketers used video for sales/marketing and communications
So what does this mean for 2017?
- Nearly 70% of the total web traffic will be video by 2018
- 79% of web surfers will watch video every day, up from 55% in 2015
- Video ad revenue on YouTube will nearly double than the year before at $12 billion
Note: A one minute video equates to app 1.8 million words in messaging – Dr. James McQuivey
Still want to ignore the craze or think video isn’t for you? Here’s some more information to help you in your decision and some of the reasons we’ve heard companies shy away from video.
Limited budget? Then keep your videos short. Our attentions spans are short and we watch a lot of video on our mobile phones. In general, a 1 minute video has a far greater retention rate than a long video. 59% of the population will watch a video in its entirety if the video is 1 minute of less. So keep it short and to the point. And, don’t forget those CTA’s!
Selling a Product? 64% of people who watch a video about a product are more likely to buy it. Video is a great way to sell products, if your B2C company, you should be using video.
Are you driving traffic to your site but can’t keep them there? Add some video, people will spend an average of 88% more time on your site if you offer them a video to watch.
And as the savvy marketer that you are, you’re most likely using landing pages. If you want to see an increase in conversions, use a video on that landing page. You might see up to an 80% increase!
These statistics are quite telling. Video is growing, it’s here to stay, and people want it. Contact Nowspeed today to learn more about video or click here to see some of the video’s we’ve created for our customers. But keep in mind, If you do watch them, its 64% more likely that you’ll hire Nowspeed as your video production and digital marketing company!