In today’s marketing landscape, video content is more important than ever. Every social media platform is now, in some form or another, a video platform. A recent stat from Wyzowl found that 86% of businesses use video as a marketing tool and 93% of marketers who use video say that it’s an important part of their marketing strategy. If your business is not using video marketing in 2021 then it is likely that you are leaving money on the table.
There is no denying that video commands more attention than still images, written word, and audio. As a matter of fact, Facebook users will spend, on average, 5x longer watching a video than looking at a still image. The algorithms of these platforms are paying increasing attention to video because of significantly higher watch time, time on site, and engagement.
It is reported that marketers who use video grow revenue almost 50% faster than non-video users. In a recent survey, 68% of marketers said that video has a better return on investment than Google Ads. When looking at social platforms, YouTube has shown the best ROI for video content, followed by Facebook and Instagram.
Not only is the ROI significantly higher when it comes to using video, but it also acts as a more powerful form of communication. People typically don’t want to talk to a salesperson but that doesn’t mean that they aren’t looking to buy. Video is a great way to humanize the sales process in a way that makes people more willing to engage in a sales conversation with your business. Customers will only purchase your product or service when they fully understand its value and how to use it. The visual elements of videos help to clearly explain how things work and remove any confusion that could be stopping a potential customer from buying from your business. Videos are also perfect for telling meaningful stories about your brand or business that can leave a lasting impression on the viewer.
While it’s clear that video can help contribute to the success of a business, we realize that not every business is equipped with the resources to create high-quality and impactful videos. You can certainly take a shot at creating your own video using the camera on your smartphone but your company may also want to consider outsourcing to an agency that specializes in video production to ensure that you end up with a fine-tuned piece of content.
It is also important to note that making a video is only half the battle. The other half is coming up with a strategic plan to get the most out of that video. That means getting it in front of the right people and repurposing the video into other pieces of content such as whitepapers, blogs, articles, social media snippets, and more.