Video marketing is one of the most effective Digital Marketing tools available today, and for the next few weeks in a series of blog posts, Nowspeed will help you understand many ways to use video to achieve your marketing goals.
Video marketing can help you to build an ultra strong web presence, not only with your audience, but also with the search engines for SEO. (Tip: Search engines like Google value your site more if it has video). Consider the following statistics on Video Marketing.
- 85% of the people who view a product video are more likely to buy
- CTRs increase by 96% when a video is included in an email program
- Your website is 53% more likely to appear on a Google search page if it includes video
- 26% of people who watch a video search for additional information
- 15% of people go on to visit a web site after viewing a video ad
The first type of video many companies start with is a testimonial video.
Testimonial videos are a great way to speak directly to your customers. They provide you with a shameless opportunity to promote your business and its mission, and allow you to get your message across in a clear and concise way. When you create a testimonial video, remember to not make it too long; two to three minutes is long enough. Humans have a short attention span, and you need to work to reach people in the shortest time possible.
Testimonial videos help build trust, exposure, and credibility for your company. These types of videos allow you to easily explain the features and benefits of your company and its products or services in detail.
When creating your testimonial video, remember these 5 best practices…
- Be clear and concise
- Make sure the video scene has the proper light, not too dark and not too bright – soft light is always best
- Sound – ambient sound can wreck even the best video. Speaker should be heard over, clear and strong
- No camera shake. Using a tripod is very helpful to provide a professional looking video
- Practice the message. Be confident in your delivery
If you have an interest in utilizing video in your marketing program, Nowspeed can help. As a full service digital marketer we offer affordable packages, whether it’s a onetime project or series of videos. Contact Us today to schedule a time to discuss your testimonial project in greater detail.