If your pay per click campaign has been running for awhile you probably have keywords and ads that have been added, paused, and deleted throughout your campaigns and adgroups. Your adgroups and keywords may no longer share that tight alignment that you (and Adwords) had hoped for. So what is one to do about it? […]
I have to admit that I’m a little bit jealous of marketing firms that get “Branding” assignments.
We’ve all had it if we’re lucky – that unforgettable dining experience. Impeccable service, a creative menu, an entrée that captured the imagination of the palette.