Learn More About the Importance of Having a Redirect Strategy and How to Handle Outdated Content During a Migration to a New Website With This Blog Article.
5 Reasons to Upgrade to Google Universal Analytics Now
Google launched its latest analytics update, Universal Analytics in 2012. Typical of Google, the platform was launched in beta and there was no pressure to upgrade from the familiar asynchronous version in use since 2009. In recent months, Google has been ramping up the upgrade pressure. Last October it launched a dedicated upgrade center with […]
Blog Series: How To Test For Internet Marketing Success: Part 1 — What NOT to Test
Internet Marketing allows us a much easier time creating tests and learning the best ways to improve the results of our online marketing projects.
How to Build a Winning SEO Strategy: Fresh Content
Fresh content is a very important factor in keyword visibility. If your site is updated frequently, the search engines will index it more frequently and it will help you get better keyword visibility.
You Have a Very Useful Web Analytics Tool, But Are You Using It?
Whenever I ask an online marketing manager what they are doing for Web Analytics, I get the same reply: “Oh, we have (insert product name here, usually ‘Google Analytics’)”. This is a fine response, but it doesn’t really answer the question of “What are you doing (or not using) for Web Analytics”. A better reply […]
