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Not Having a Redirect Strategy Can Hurt Your Website Migration

November 11, 2019 By nowspeed

Learn More About the Importance of Having a Redirect Strategy and How to Handle Outdated Content During a Migration to a New Website With This Blog Article.

Filed Under: Content Marketing, Website Optimization Tagged With: Organic search, Organic Traffic, Website Design, Website Development, Website Optimization

5 Reasons to Upgrade to Google Universal Analytics Now

July 10, 2014 By nowspeed Leave a Comment

Google launched its latest analytics update, Universal Analytics in 2012. Typical of Google, the platform was launched in beta and there was no pressure to upgrade from the familiar asynchronous version in use since 2009. In recent months, Google has been ramping up the upgrade pressure. Last October it launched a dedicated upgrade center with […]

Filed Under: Google Analytics, SEO, Web Analytics, Website Optimization Tagged With: Google, google analytics, Web Analytics, Website Optimization

Blog Series: How To Test For Internet Marketing Success: Part 1 — What NOT to Test

January 16, 2013 By dreske Leave a Comment

Internet Marketing allows us a much easier time creating tests and learning the best ways to improve the results of our online marketing projects.

Filed Under: Direct Marketing, Internet Marketing Strategies, Marketing, Marketing Strategy Tagged With: Landing Pages, Lead Generation, Website Optimization

How to Build a Winning SEO Strategy: Fresh Content

May 4, 2012 By dreske Leave a Comment

Fresh content is a very important factor in keyword visibility. If your site is updated frequently, the search engines will index it more frequently and it will help you get better keyword visibility.

Filed Under: Internet Marketing Strategies, Search Engine Marketing, SEO Tagged With: Content, SEO, Website Optimization

You Have a Very Useful Web Analytics Tool, But Are You Using It?

February 14, 2012 By tmcgovern 1 Comment

Whenever I ask an online marketing manager what they are doing for Web Analytics, I get the same reply: “Oh, we have (insert product name here, usually ‘Google Analytics’)”.  This is a fine response, but it doesn’t really answer the question of “What are you doing (or not using) for Web Analytics”.  A better reply […]

Filed Under: Internet Marketing Strategies, Web Analytics Tagged With: google analytics, Google Webmaster Tools, Omniture, Web Analytics, Website Optimization

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