Google launched its latest analytics update, Universal Analytics in 2012. Typical of Google, the platform was launched in beta and there was no pressure to upgrade from the familiar asynchronous version in use since 2009. In recent months, Google has been ramping up the upgrade pressure. Last October it launched a dedicated upgrade center with […]
You Have a Very Useful Web Analytics Tool, But Are You Using It?
Whenever I ask an online marketing manager what they are doing for Web Analytics, I get the same reply: “Oh, we have (insert product name here, usually ‘Google Analytics’)”. This is a fine response, but it doesn’t really answer the question of “What are you doing (or not using) for Web Analytics”. A better reply […]
Yahoo! Web Analytics Revealed
On Thursday, October 9, I read a ComputerWorld article that discussed Yahoo!’s new analytics tool. According to the article, last week Yahoo! revealed the beta version of its Web Analytics tool — a result of the April acquisition of IndexTools.
How to find new niche keywords that will convert using Google Analytics
There are several available tools on the market to help you find new keywords. Keyword Discovery, Wordtracker, and the Keyword Tool from AdWords will literally give you thousands of keywords with search volumes plus all kinds of other fascinating metrics. But how can you pick the ones that are specific to YOUR business? Which ones […]
