You have heard the expression about the cobbler’s kids and their shoes, well even those of us in online marketing need to step back every once in awhile and take an inventory of what new assets can be leveraged to help improve web visibility.
There are several available tools on the market to help you find new keywords. Keyword Discovery, Wordtracker, and the Keyword Tool from AdWords will literally give you thousands of keywords with search volumes plus all kinds of other fascinating metrics. But how can you pick the ones that are specific to YOUR business? Which ones […]
After working on Internet marketing programs for over 12 years I’ve learned a lot about using the Web to effectively achieve marketing goals. In this Blog my goal is to share these learnings and interact with other’s experiences to make this a powerful resource for any marketer who wants to improve their marketing results.