Integrated SEO: The SEO Secret To Take Your Program To The Next Level

Integrated SEO: The SEO Secret To Take Your Program To The Next Level

Many organizations treat SEO as a silo.  It’s one person’s job to “do” SEO, or it’s outsourced to an SEO Agency without integrating it into other important marketing functions. This approach means that you’re only getting a small part of the value of all your SEO work.

Traditional SEO techniques, such as updating HTML tags with relevant keywords, are all good, but most organizations are missing close integration with their own website, content and digital [Read more…]

Easy SEO Link Building Tips for 2018

Easy SEO Link Building Tips for 2018

Link building has changed. If you use outdated methods, you could harm your SEO more than help it. Here is a quick and easy summary of what you need to know for link building in 2018.

What Is Link Building?

Link building is the practice of generating links that point back to your own website. Links to your website are one of the most important ranking factors, because they are signals to search engines [Read more…]

The Buyer’s Journey: Digital Marketing & Online Behavior

The Buyer’s Journey: Digital Marketing & Online Behavior

A few weeks ago, I asked work colleagues to share their own experiences on how they interact with a brand and convert on the web. The exercise was to screen capture the process and tell their story on the path of the buyer’s journey. Amazingly, we were able to find some common trends, as well as few unique instances. [Read more…]

What Is New In Google Adwords and Analytics?

On Tuesday, May 24, Google made some exciting new announcements for Advertisers using AdWords and Analytics products.  Three years ago, Google saw a shift to mobile in the search landscape and started to incorporate enhanced campaigns into their AdWords platform, which allowed for mobile bid adjustments. Today, continuing on with its mobile first approach, Google wants mobile bids to be more than just adjustments.  Soon advertisers in Adwords will have more flexibility and options across all devices. There will be an anchor bid for a device and then adjustments for all the other devices (mobile, tablet, and desktop). Google talked about brands, their mobile experiences, and the testing they embarked on to help those brands capture the “moments”  when people need to make decision or complete a task. These are the “I want to know, go, do, or buy” – moments. [Read more…]

6 Powerful Reasons To Use More Video In Your Marketing Programs

Adding a video component to your marketing strategy is a powerful way to increase the reach and impact of your brand. The statistics for online video views are staggering and continue to grow. Comscore reported that in March 2014 over 187 million people watched online video and the average American watched over 17 hours of online video in the month.

Most marketers today are faced with the challenge of driving more leads that turn into more sales. If you are not including video in your campaigns and leveraging them for SEO, you are missing a key component for success. One out of four marketers say they use video in email marketing campaigns, but 43% of marketers cited a lack of video content as a key reason for not using video in their marketing programs. [Read more…]