Once you've chosen the keywords, you’ll need to develop a plan to integrate them into your website. In this process, you will need to insert the keywords into the HTML and body copy of the page.
The basis of any good PPC (pay per click) campaign is a good keyword list. Developing one is like a balancing act – you need to make sure the keywords you’re using fit your business, but you also need to take care that you are using keywords that people are searching for.
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Blogs and topic-specific websites are a great resource for peer views and information. The SEO industry is not different than any other as many blogs and websites present information in a nicely packaged format and can provide an “ah-ha” moment for anyone at any time. One such occasion comes to mind... when I stumbled across the “Visibility Equation” for Search Engine Rankings.