Content marketing has become a major trend in marketing today and organizations are spending an increasingly large portion of their marketing budgets creating and distributing content. According to the Content Marketing Institute, “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience […]
Search Engine Optimization
The SEO landscape continues to shift, making it harder and harder for those that are using unearned tactics to appear within the search results listings. In an age when content is king, Google’s Matt Cutts announced in January the decay and fall of using guest blogging for SEO. “Okay, I’m calling it: if you’re using […]
Search Engine Optimization (SEO), Content Creation and Social Media Marketing working together to improve organic visibility.
Not everybody does things the same way. Some people walk down the stairs into a pool while others dive right in. Most people know that for a building to be built you need to start with a blueprint, but do they know all of the steps in between that take it from a blueprint to […]
There are days where I feel like somewhat of an auto mechanic; instead of being asked to provide a diagnosis on a car that is in need of repair, I am asked to repair websites that have been neglected and just never had the basic maintenance done.