By nowspeed
The perfect AdWords campaign takes time and consideration- so take a moment and look back at that awesome list of relevant and highly searched keywords that apply to your business. It is crucial to use these keywords and incorporate them into compelling ad messaging! [Read more…]
By nowspeed
Grow your technology company with Nowspeed’s world-class digital marketing programs and learn how you can double or triple your visitors and lead flow! After reading the keyword research on this page, fill out the form for a free consultation, or learn more about our digital marketing services for technology companies.
Time to kickstart your AdWords campaign with the most important part- effective and detailed keyword research. Whether you are a successful IT services company or a small business that just started yesterday, it is vital that you find the most relevant and highly searched keywords for your Google advertisements.
By nowspeed
A few weeks ago, I asked work colleagues to share their own experiences on how they interact with a brand and convert on the web. The exercise was to screen capture the process and tell their story on the path of the buyer’s journey. Amazingly, we were able to find some common trends, as well as few unique instances. [Read more…]
By nowspeed
If your Google AdWords campaign is labeled with a status of “Limited by Budget” and you’re not sure about how to proceed, the following simple tips should give you a few places to start. [Read more…]
By nowspeed
On Tuesday, May 24, Google made some exciting new announcements for Advertisers using AdWords and Analytics products. Three years ago, Google saw a shift to mobile in the search landscape and started to incorporate enhanced campaigns into their AdWords platform, which allowed for mobile bid adjustments. Today, continuing on with its mobile first approach, Google wants mobile bids to be more than just adjustments. Soon advertisers in Adwords will have more flexibility and options across all devices. There will be an anchor bid for a device and then adjustments for all the other devices (mobile, tablet, and desktop). Google talked about brands, their mobile experiences, and the testing they embarked on to help those brands capture the “moments” when people need to make decision or complete a task. These are the “I want to know, go, do, or buy” – moments. [Read more…]
