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online marketing

Blog Series: How To Test For Internet Marketing Success: Part 2 – What to Test

February 5, 2013 By dreske Leave a Comment

In our last post about internet marketing testing, I discussed how to reduce the number of items to test, and now we can start to consider what you should include in your testing strategy.

Filed Under: Internet Marketing Strategies, Marketing, Marketing Strategy, Online Advertising Tagged With: Content, online marketing

Why Buy Marketing Services from an Internet Marketing Agency?

October 28, 2011 By tmcgovern 4 Comments

Are you asking yourself “Should we buy online marketing services from an agency, or hire/train our own in-house person?” This is a great question that cannot be answered without first considering the following: Can we find one person to perform all the online marketing services we could get from an Internet marketing agency? Almost certainly […]

Filed Under: Internet, Internet Marketing Strategies, Marketing, Online Advertising Tagged With: Email Marketing, online marketing, PPC, SEO

Online Marketing: From Important to Vital

February 3, 2009 By dreske Leave a Comment

In a recent survey, Forrester asked 100 businesses about their spending plans for the upcoming recession.

Filed Under: Internet Marketing Strategies, Marketing Tagged With: online marketing

Google AdWords: Tell Us Your Story

November 16, 2008 By dreske Leave a Comment

I believe the day AdWords changed my life was the day I found out that AdWords made it possible to market products and/or services by placing a targeted advertisement on the Internet directed towards a specific audience with the ability to control and manage all activities in real time and report the results on a spreadsheet.

Filed Under: Internet Marketing Strategies, Online Advertising, Search Engine Marketing, Search Marketing Tagged With: AdWords, Google AdWords, online marketing, Paid Search, pay per click, PPC

With the hopes of Spring just around the corner, it is time to do a little Spring cleaning and take back control of your PPC Campaign.

March 17, 2008 By tmcgovern 2 Comments

If your pay per click campaign has been running for awhile you probably have keywords and ads that have been added, paused, and deleted throughout your campaigns and adgroups. Your adgroups and keywords may no longer share that tight alignment that you (and Adwords) had hoped for. So what is one to do about it? […]

Filed Under: Search Engine Marketing Tagged With: marketing, online marketing, Paid Search, pay per click, PPC

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