In our last post about internet marketing testing, I discussed how to reduce the number of items to test, and now we can start to consider what you should include in your testing strategy.
Are you asking yourself “Should we buy online marketing services from an agency, or hire/train our own in-house person?” This is a great question that cannot be answered without first considering the following: Can we find one person to perform all the online marketing services we could get from an Internet marketing agency? Almost certainly […]
In a recent survey, Forrester asked 100 businesses about their spending plans for the upcoming recession.
I believe the day AdWords changed my life was the day I found out that AdWords made it possible to market products and/or services by placing a targeted advertisement on the Internet directed towards a specific audience with the ability to control and manage all activities in real time and report the results on a spreadsheet.
If your pay per click campaign has been running for awhile you probably have keywords and ads that have been added, paused, and deleted throughout your campaigns and adgroups. Your adgroups and keywords may no longer share that tight alignment that you (and Adwords) had hoped for. So what is one to do about it? […]