marketing strategy

Plan Your 2019 Digital Marketing Budget Using Predictive Analytics

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Optimize Your Digital Marketing Budget Using Predictive Analytics

Planning your digital marketing budget can be a complex and frustrating process if you don’t know where to start. With so many platforms, audiences, and strategies available, planning your digital marketing budget can often feel like a guessing game. Instead of throwing all your options at the wall and waiting to see what sticks, you should rely on real data to forecast results and adjust accordingly. Predictive analytics makes this easy by removing the guesswork to help you make data-driven decisions. Nowspeed’s predictive analytics software uses four variables to [Read more…]

Five Digital Marketing Outsourcing Lessons I’ve Learned

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Five Digital Marketing Outsourcing Lessons I’ve Learned

Today’s marketing landscape is complex: you need a solid marketing strategy, a competent team of individuals that work within proven processes, an understanding of marketing technology and the hundreds of tools that are available, a comprehensive content calendar, a winning website, and the adroit ability to execute your digital marketing programs and measure their success. It’s a complex process that requires a LOT of expertise, something that your company likely cannot afford without hiring a myriad of internal marketing resources.

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What marketing programs will work best for me?

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Our clients are constantly asking us to recommend the marketing programs that are most effective so that they can achieve their goals. They want us to put together programs that use their limited dollars most efficiently and get their highest ROI.