Marketing Budget

Plan Your 2019 Digital Marketing Budget Using Predictive Analytics

Optimize Your Digital Marketing Budget Using Predictive Analytics

Planning your digital marketing budget can be a complex and frustrating process if you don’t know where to start. With so many platforms, audiences, and strategies available, planning your digital marketing budget can often feel like a guessing game. Instead of throwing all your options at the wall and waiting to see what sticks, you should rely on real data to forecast results and adjust accordingly. Predictive analytics makes this easy by removing the guesswork to help you make data-driven decisions. Nowspeed’s predictive analytics software uses four variables to [Read more…]

Looking Ahead to Your 2009 Marketing Budget

With the holiday season upon us and the New Year just around the corner, chances are that you and your team are taking a close look right now at your marketing budget for 2009.