If your pay per click campaign has been running for awhile you probably have keywords and ads that have been added, paused, and deleted throughout your campaigns and adgroups. Your adgroups and keywords may no longer share that tight alignment that you (and Adwords) had hoped for. So what is one to do about it? […]
Marketing
Got Secret Sauce?
We’ve all had it if we’re lucky – that unforgettable dining experience. Impeccable service, a creative menu, an entrée that captured the imagination of the palette.
Marketing Sherpa B2B Demand Generation
Nowspeed just got back from the Marketing Sherpa B2B Demand Generation conference. As a sponsor and participant, I was interested in the emphasis on top challenges marketers are facing in B2B demand generation. Here’s a quick take:
Internet Marketing Insights
After working on Internet marketing programs for over 12 years I’ve learned a lot about using the Web to effectively achieve marketing goals. In this Blog my goal is to share these learnings and interact with other’s experiences to make this a powerful resource for any marketer who wants to improve their marketing results.
