Read our blog post to find out what is new with Nowspeed in February 2014.
Once you have a solid understanding of your market segments and your customer’s buying cycle, and you’ve created the content and emails for the campaign, and you have determined the timing and triggers for the program, you’ll be ready to set up your Marketing Automation software.
In order to build a solid Lead Nurture program you must understand your customer’s buying cycle in order to create content that naturally moves prospects through the process.
The leads you collect today aren’t necessarily ready to buy immediately. Some of them are, of course, but others may still be researching potential products or solutions and are not ready to make a purchase decision.
Everyone at Nowspeed is excited about our upcoming annual summer outing which will be held at a F1 Boston in Braintree on Thursday, August 2nd.