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Is Your Website Optimized for Demand Generation? Landing Pages & Lead Capture: Post 9 of 9

February 9, 2009 By jbarton 1 Comment

Your landing pages should be exceptional. Why? Because they’re where your marketing dollars become real ROI as leads or transactions, or don’t.

Filed Under: Direct Marketing, Internet, Internet Marketing Strategies, Landing Pages, Marketing, Web Design, Website Optimization Tagged With: Demand Generation, Landing Page, Landing Pages, Website

Landing More Leads

October 27, 2007 By treske Leave a Comment

It’s amazing how so much attention can be focused on designing the best Subject Lines, Opt-in copy, Google ads, or e-newsletter content to drive more leads to your website. But are you giving the same attention to the pages where prospects “land” once they click through?

Filed Under: Internet Marketing Strategies, Landing Pages Tagged With: Landing Pages, Lead Generation, Lead Nurture

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