When it comes to having an effective SEO plan, inbound links is a very important part of the search engine’s algorithm, which determines how your keywords will rank in the organic search results.
Once you have established your SEO goals, you should determine the most effective keywords for placement on your website—words that have low competition and high search traffic, and that are highly relevant to your business.
Whenever I ask an online marketing manager what they are doing for Web Analytics, I get the same reply: “Oh, we have (insert product name here, usually ‘Google Analytics’)”. This is a fine response, but it doesn’t really answer the question of “What are you doing (or not using) for Web Analytics”. A better reply […]
For those of you, who have never heard of the tool known as Remarketing, listen up.
If you are a seasoned Google AdWords and Analytics user, you’ve probably seen that the clicks from your paid search programs usually don’t match up to the number of visits in Analytics. Why not?