When I was asked to write a blog on how to prepare for the Google AdWords exam my first thought was “that’s simple. Just study”.
The basis of any good PPC (pay per click) campaign is a good keyword list. Developing one is like a balancing act – you need to make sure the keywords you’re using fit your business, but you also need to take care that you are using keywords that people are searching for.
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For those of you, who have never heard of the tool known as Remarketing, listen up.
If you are a seasoned Google AdWords and Analytics user, you’ve probably seen that the clicks from your paid search programs usually don’t match up to the number of visits in Analytics. Why not?