In the nature versus nurture discussion around human development, it’s greatly debated whether innate qualities have more of a long-term impact than personal experiences.
It happens more often than we’d like to see: a well-intentioned, well-strategized client email campaign starts out on a clear, straight path, with good definition of goals and strategy, only to hit snags along the road that ultimately render it ineffective and vulnerable to getting squashed in the flood of prospects’ in-boxes.
We’ve all had it if we’re lucky – that unforgettable dining experience. Impeccable service, a creative menu, an entrée that captured the imagination of the palette.
At Nowspeed we do a lot of Search Engine Marketing work, so it's easy to take for granted that everyone understands why it's important. Here are a couple of stats that I share in my conference presentations that may help put it into context.