Are you prepared for the way your customers are buying today?
The buying process has changed dramatically in the last five to ten years. In the past, especially in business to business sales and big ticket consumer sales, your sales team was really in control of the buying process because they provided most of the information that buyers needed. They were the primary link between the buyers and your product.
Today, that has changed dramatically. Buyers can get information on your products and services in a variety of ways. Buyers are now in control of the research process due to their access to a [Read more…]