When budgets tighten it is important to make the best use of your marketing dollars. There’s no better time to have a strong public relations program than during a crisis. As marketers, we all know the best content fills your client’s informational needs. A well-placed press release does just that. Written properly, it tells a […]
Have you created a content marketing strategy to attract your target audience? Nowspeed specializes in content marketing strategy services in Boston and beyond.
Adding a video component to your marketing strategy is a powerful way to increase the reach and impact of your brand. The statistics for online video views are staggering and continue to grow. Comscore reported that in March 2014 over 187 million people watched online video and the average American watched over 17 hours of […]
Today, there are so many options for creating content for your content marketing program. From articles to white papers to video, there are so many types of content to consider, so how do you choose the best ones? According to a recent survey by the Content Marketing Institute, B2B and B2C marketers ranked 27 […]
Content marketing has become a major trend in marketing today and organizations are spending an increasingly large portion of their marketing budgets creating and distributing content. According to the Content Marketing Institute, “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience […]