With the help of tablets, laptops, smartphones, and the Internet in general, more people are relying on the convenience of online shopping to find everything they need and want. CPC Strategy reported that mobile ecommerce growth has been steady since 2009, while ecommerce sales have grown by 10 percent a year. For this reason, marketers need to put a majority of their time and energy into creating compelling digital and content marketing campaigns that will intrigue potential customers to keep reading. There is more to digital marketing than just using social media and creating a blog when you get a chance; it takes dedication, strategy, and consistency to create a campaign that gets results.
Content is Still King
The phrase “Content is King” was never more true than it is today. According to the Content Marketing Institute, [Read more…]