In his latest book, Tribes, Seth Godin refers to a post, “1,000 True Fans,” that Kevin Kelly wrote on his blog, The Technium.
Given my entrepreneurial, extroverted and -- some might say -- experimental personality, it's only natural that I started blogging in 2004 and have enthusiastically embraced Facebook, LinkedIn and Twitter, to name just three of the many social media communications channels and tools that are so wildly popular today.
Despite the many benefits of blogging, there are still a number of reasons why someone might not want – or be able – to establish a presence in the blogosphere.
After working on Internet marketing programs for over 12 years I’ve learned a lot about using the Web to effectively achieve marketing goals. In this Blog my goal is to share these learnings and interact with other’s experiences to make this a powerful resource for any marketer who wants to improve their marketing results.