As I was beginning my research as to why a video blog would be beneficial I found myself answering my own question. If you think about it logically, a video blog in this digital era definitely has several advantages.
As a veteran copywriter and creative director, someone who’s made a living for over two decades putting together direct mail, email and direct response advertising campaigns that pitch practically every product and service imaginable, I may not fit the mold of the typical blogger.
Whether it’s delivering an outstanding presentation at an important trade show, winning over a client with an awesome display of creative firepower or simply going above and beyond on everything that’s asked of you, there are many obvious ways to score points with your boss.
In his latest book, Tribes, Seth Godin refers to a post, “1,000 True Fans,” that Kevin Kelly wrote on his blog, The Technium.
Given my entrepreneurial, extroverted and — some might say — experimental personality, it’s only natural that I started blogging in 2004 and have enthusiastically embraced Facebook, LinkedIn and Twitter, to name just three of the many social media communications channels and tools that are so wildly popular today.