AdWords

Google AdWords PPC Comparison: Search Network vs. Display Network

April 23, 2012 By ddimartino Leave a Comment

Google AdWords offers two major avenues for advertising – the Search Network and the Display Network. Each network offers advantages and disadvantages to PPC advertisers. But which network is better?

Preparing for the Google AdWords Exam

January 11, 2012 By dreske 1 Comment

When I was asked to write a blog on how to prepare for the Google AdWords exam my first thought was “that’s simple. Just study”.

Targeting the Google, Search and Content Networks in AdWords

November 26, 2008 By dreske 1 Comment

Remember when our only options of displaying ads were on Google alone or Google with the Search and Content Network? I do.

Google AdWords: Tell Us Your Story

November 16, 2008 By dreske Leave a Comment

I believe the day AdWords changed my life was the day I found out that AdWords made it possible to market products and/or services by placing a targeted advertisement on the Internet directed towards a specific audience with the ability to control and manage all activities in real time and report the results on a spreadsheet.