Google AdWords offers two major avenues for advertising – the Search Network and the Display Network. Each network offers advantages and disadvantages to PPC advertisers. But which network is better?
When I was asked to write a blog on how to prepare for the Google AdWords exam my first thought was “that’s simple. Just study”.
Remember when our only options of displaying ads were on Google alone or Google with the Search and Content Network? I do.
I believe the day AdWords changed my life was the day I found out that AdWords made it possible to market products and/or services by placing a targeted advertisement on the Internet directed towards a specific audience with the ability to control and manage all activities in real time and report the results on a spreadsheet.