Nowspeed

  • Services
    • Digital Advertising
    • Social Media Marketing
    • Search Engine Optimization
    • Marketing Automation
    • Website and Content
    • Analytics
  • Our Work
    • Client Testimonials
    • Case Studies
    • Portfolio
  • Your Industry
    • Financial Services
    • Technology
    • Wealth Management
    • Credit Union
    • Insurance
    • Manufacturing
    • Jewelry
    • Furniture
    • Ecommerce
  • Resources
    • Digital Advertising Resources
    • Social Media Marketing Resources
    • Search Marketing Resources
    • Other Marketing Resources
  • Blog
  • About
    • Why NowSpeed?
    • Management Team
    • Careers
  • Pricing
  • Contact Us
  • Pricing
  • About
  • Contact
  • Financial Services
  • Resources
    • Resource 1
    • Resource 2
    • Resource 3
  • Pricing
  • About

SEO 2.0: Beyond Keyword Insertion & Meta Tagging

March 19, 2010 By dreske Leave a Comment

Now that you’ve completed keyword research and optimized webpage elements such as title tags, meta info and urls, how are you ensuring that your search engine optimization strategy is still working for you? Chances are, if you’ve implemented these web changes and haven’t looked back, it probably isn’t.

But, to help you take your SEO strategy to the next level, we have identified five areas for achieving continuous success:

  • Before you begin any new work, make sure all of the optimization you intended to implement has actually been completed because this will become the foundation that you will build upon. You may find in some instances that you’re short a few keywords in the body copy or a title tag includes a keyword you decided you didn’t want to optimize on. Or you may find that you’re in good shape and ready to continue with an ongoing plan. Either way, take a few hours to ensure that every detail and every element has been optimized with one of your target keywords.
  • A very important factor in keyword visibility is, and always will be, fresh content. For those of us who sell a service, solution and/or product, it isn’t always easy or resourceful to be adding new web content. But, here is a list that will help guide you when thinking about your search engine optimized content strategy:
    • Expand your existing content
    • Create media content – video, podcasts, photos, etc
    • Leverage blogs
  • Conduct an ongoing competitive landscape analysis, talk to your sales team and talk to your field marketers to ensure that the keywords you have optimized on are still relevant to the industry
  • External linking is an integral component of a search engine optimization plan as it covers two different tactics – link popularity and traffic.
    • Link popularity is a device created by the search engines to help rank and categorize relevant sites within their index. Each link is essentially a vote for your sites content. And the more votes your site has, the more popular you’ll be in search engine results.
    • External linking should also be used for generating traffic. SEO’s overall goal is to increase website traffic. So don’t ignore websites that can really help take your Internet marketing program to the next level.
  • Include internal links to your most important pages to help spiders easily identify which pages they should pay closer attention to. Visitors will also benefit from internal linking since you’ll be promoting related or more in-depth information on a given topic. And, don’t forget to optimize your anchor text as well.

Search engine optimization should be treated as a living and breathing organism – it needs constant attention in order to be truly successful. By conducting ongoing analysis and identifying new and inventive ways to continuously improve your search engine visibility, you’ll be a step ahead of the competition both in your search engine traffic and in the marketplace.

Filed Under: Internet Marketing Strategies, Search Engine Marketing, SEO

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

FREE CONSULTATION

MARKETING PERFORMANCE

Advanced Digital Advertising Strategies for 2021

Learn More

Tags

AdWords Blog Blogging Blogs Branding Content content marketing Demand Generation digital advertising digital marketing Email Marketing emarketing Facebook Google Google AdWords google analytics Google PPC Google Remarketing instagram Landing Pages Lead Generation Lead Nurture link building LinkedIn marketing marketing automation marketing strategy Mobile marketing online marketing Paid Search pay per click PPC Search Engine Marketing Search Engine Optimization Search Marketing SEM SEO social media advertising Social Media Marketing Social Media White Papers Twitter Web Analytics Web Design Webinar Website Optimization
  • Solutions
    • Generate Website Traffic
    • Lead Generation Solutions
    • Marketing Automation Solutions
    • Outsourced Digital Marketing Services
  • Services
    • Search Engine Marketing
    • Social Media Marketing
    • Email Marketing
    • Marketing Strategy
    • Content Marketing
    • Mobile Marketing
    • Marketing Automation & Lead Nurture
    • Video Production
  • Our Work
    • Portfolio
    • Client Testimonials
    • Digital Marketing Case Studies
  • Your Industry
    • Education
    • High-Tech
    • E-Commerce
    • Manufacturing
  • Resources
    • SEO Strategy White Paper Launch
    • Mobile Marketing White Paper Launch
    • Social Media White Papers and Webinars
    • Other Digital White Paper Launch
  • About
    • Why Nowspeed?
    • Management Team
    • Careers
    • Partners
  • Sitemap
  • Privacy Policy
  • Blog
  • Contact Us (508) 616-0111
Boston Office:
399 Boylston Street, 6th Floor
Boston, MA 02116

Mailing Address:
PO Box 1514
Westborough, MA 01581
Visit Our Facebook PageVisit Our Facebook PageVisit Our Facebook PageVisit Our Facebook Page

Copyright © 2021 · Log in

Copyright © 2021 · Log in

This website uses cookies to ensure you get the best experience on our website. Accept More Info
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.