At Nowspeed we do a lot of Search Engine Marketing work, so it’s easy to take for granted that everyone understands why it’s important. Here are a couple of stats that I share in my conference presentations that may help put it into context.
Last year over $8 billion was spent on paid search marketing and this is projected to grow to over $11 billion by 2010 according to the Search Engine Marketing Professionals Organization (SEMPO). All direct marketing spending if the US last year was about $166 billion. Search marketing is taking a larger and larger share of total direct marketing spending and is growing faster than any other area.
Marketing Sherpa recently ran a survey and asked which types of programs people thought worked “great” and which ones “disappointed”. Paid search marketing came out on top with 52% saying it worked great and only 8% were disappointed. Clearly this is an important area for most companies.
Backlinks are also the key to having a tangible position on search engines. This post is totally helpful for anyone who is trying to get on the highest positions on top search engines. Continuous case studies is where you learn the most! So keep yourself abreast of the digital world of marketing and you’ll come a long way. Kudos to this article.