Webinar: Your Marketing Plan is Dead
Most organizations build marketing plans that describe their goals, messages, target audience, and then outline the strategies, campaigns, and channels to achieve their goals.
While this process worked well in the past when you had a few campaigns to manage, in the digital age this process is broken because it doesn’t connect the dots between the campaigns and the qualitative and quantitative goals you are trying to achieve.
What’s needed is a more dynamic and systematic approach to planning that links each campaign to specific business and marketing goals.
In this webinar David Reske, Nowspeed’s Founder and President will present the Nowspeed Marketing Planning System, including:
- How to create business and market goals aligned with each marketing campaign
- How to plan for the content assets and media budgets you will need to achieve your goals
- How to build a campaign planning model that forecasts the results of your campaigns
- How to measure and report the results of your efforts against the plan.
Building an integrated marketing plan that is aligned with your goals will enable you to move faster and help you be more successful.
Join David for a live Webinar at 12:00 pm ET on Tuesday, September 10th, discussing the Nowspeed Marketing Planning System.
Simply fill out the form on this page to register now!