The Secret Math Behind Successful Digital Ad Campaigns
Most organizations focus on optimizing individual Ad campaigns, but very few do the math to calculate the optimum budget across campaigns when it’s much easier to simply guess. Cross Channel budget optimization math considers:
- Goals: What are you really trying to achieve?
- Risk: How much change are you willing to risk making at any given time?
- Quality: Is all traffic the same, or is some traffic better than others?
- Budget Constraints: Is there a minimum or maximum amount you need to spend by geo, product, offer, etc.?
In this webinar you’ll learn how each of these variables affect cross-channel campaign optimization decisions, and how Nowspeed’s proprietary Ad Zone software enables better campaign decision making.
Sign up now to finally learn the secret math, and you’ll have the ability to take your campaigns to the next level.