Webinar: Essential Marketing Data Planning for 2018 Success
The first step in building your plan for 2018 is getting your data in order so that you can see where you are and build a plan for success. Marketing campaigns and systems today produced a ton of data, and you need to have an integrated, end-to-end, consistent view of the data in all of your marketing programs in order to really know what’s going on.
As an agency, we’ve worked with hundreds of clients, and we’ve never worked with a new client that didn’t have data issues. In this webinar we’ll share our experience helping companies get their data, reports and KPIs into shape.
In this webinar you will learn:
- How to choose the most important marketing KPIs and metrics to track
- How to make sure you are getting accurate, end-to-end marketing data
- How to build dashboards and reports that let you see what’s happening
- How to leverage Business Intelligence tools that let you find the biggest changes in the most important data
Join David Reske and Tom McGovern in this on-demand webinar.
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