All marketers say testing is important, but how many are actually doing it?
Digital Marketers today are increasingly challenged to deliver leads and sales in an environment where there is stiff competition, higher costs per click and an increasing number of digital advertising options. Marketers can spend so much time analyzing data, maintaining budgets, and generating content, that it becomes easy to miss opportunities to make existing programs as effective as possible through testing.
Conversion Rate Optimization or CRO, is the process and strategy for testing to squeeze more value out of your existing campaigns, and should be an essential part of every marketing campaign.
In this recorded 30-minute video webinar, Tom McGovern, Nowspeed’s VP of Digital Marketing Services, will provide strategies, tips and ideas to help you develop your own CRO process and show you how to incorporate them into your organization’s marketing efforts.
In this webinar you will learn:
- Why testing should be part of your company’s marketing strategy
- How to use analytics to understand what to test.
- How to develop a test plan for your campaigns
- How testing tools can speed up the CRO process.
- The impact CRO can have on lead generation and sales
Watch the webinar right now by filling out the form to the right!