Nowspeed

  • Services
    • Digital Advertising
    • Social Media Marketing
    • Search Engine Optimization
    • Marketing Automation
    • Website and Content
    • Analytics
  • Our Work
    • Client Testimonials
    • Case Studies
    • Portfolio
  • Your Industry
    • Financial Services
    • Technology
    • Wealth Management
    • Credit Union
    • Insurance
    • Manufacturing
    • Jewelry
    • Furniture
    • Ecommerce
  • Resources
    • Digital Advertising Resources
    • Social Media Marketing Resources
    • Search Marketing Resources
    • Other Marketing Resources
  • Blog
  • About
    • Why NowSpeed?
    • Management Team
    • Careers
  • Pricing
  • Contact Us
  • Pricing
  • About
  • Contact
  • Financial Services
  • Resources
    • Resource 1
    • Resource 2
    • Resource 3
  • Pricing
  • About

Preparing for the Google AdWords Exam

January 11, 2012 By dreske 1 Comment

When I was asked to write a blog on how to prepare for the Google AdWords exam my first thought was “that’s simple. Just study”. However, I do realize there are people out there who are just starting out in PPC or have never needed to take the Google AdWords exam. So I’ll start from scratch.

The first thing you want to do when preparing for the exam is visit the Google AdWords Certification Learning Center. 

There you will find everything you need to prepare yourself for the Google AdWords Certification Exam. The nice thing is that if you click on one of the exams on the page Google shows you everything you need to study. For example, if you click on the Google advertising fundamentals exam link, Google makes the things you do not need to study non-clickable.

Now for those of you who learn through action as opposed to reading (like myself). I recommend while you are studying, you go through the steps in your PPC account. For example, one of the sections for the fundamentals exam is Account Management Basics. When you click on the link it takes you to an informational page that talks about the 6 main tabs in your account. While you are reading, I suggest you go through the tabs in your account. This at least lets you see what Google is talking about. I also suggest writing notes. Sometimes it’s a little easier to retain information if you write it out.

The exam itself has two parts. The first part is the Google Advertising Fundamentals Exam. This part of the certification is mandatory for everyone looking to become certified. The second part of the exam lets you pick between three options:

  1. Search Advertising Advanced Exam
  2. Display Advertising Advanced Exam
  3. Reporting & Analysis Advanced Exam

When studying for the second exam you should use the same model as studying for the first. However, pay close attention to any hypothetical situations Google might use. The second exam tends to be a little more detailed than the first exam. This is probably why they call them “advanced” exams.

A very important part to remember is that you do not have to take both exams back-to-back. Google allows you to take the fundamentals exam, and then take your second exam when you’re ready.

All four exams require that the test taker reach a certain mark to be considered as passing. They are as follows:

  1. Google Advertising Fundamentals – 85% or higher
  2. Search Advertising Advanced Exam – 80% or higher
  3. Display Advertising Advanced Exam – 70% or higher
  4. Reporting & Analysis Advanced Exam – 75% or higher

Lastly, remember that it is just a test and that if you don’t pass the first time you can always take it again. 5 years ago it happened to me, but I’m still here both happy and certified.

Filed Under: Internet Marketing Strategies, Search Engine Marketing, Search Marketing Tagged With: AdWords, Exam, Google AdWords

Comments

  1. sai says

    August 16, 2017 at 12:44 pm

    thank you sir, providing such a wonder full adwords exam tips.for google adwords fundamentals certification exam pdf file you want click on. https://goo.gl/eHBYyW

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

FREE CONSULTATION

MARKETING PERFORMANCE

Advanced Digital Advertising Strategies for 2021

Learn More

Tags

AdWords Blog Blogging Blogs Branding Content content marketing Demand Generation digital advertising digital marketing Email Marketing emarketing Facebook Google Google AdWords google analytics Google PPC Google Remarketing instagram Landing Pages Lead Generation Lead Nurture link building LinkedIn marketing marketing automation marketing strategy Mobile marketing online marketing Paid Search pay per click PPC Search Engine Marketing Search Engine Optimization Search Marketing SEM SEO social media advertising Social Media Marketing Social Media White Papers Twitter Web Analytics Web Design Webinar Website Optimization
  • Solutions
    • Generate Website Traffic
    • Lead Generation Solutions
    • Marketing Automation Solutions
    • Outsourced Digital Marketing Services
  • Services
    • Search Engine Marketing
    • Social Media Marketing
    • Email Marketing
    • Marketing Strategy
    • Content Marketing
    • Mobile Marketing
    • Marketing Automation & Lead Nurture
    • Video Production
  • Our Work
    • Portfolio
    • Client Testimonials
    • Digital Marketing Case Studies
  • Your Industry
    • Education
    • High-Tech
    • E-Commerce
    • Manufacturing
  • Resources
    • SEO Strategy White Paper Launch
    • Mobile Marketing White Paper Launch
    • Social Media White Papers and Webinars
    • Other Digital White Paper Launch
  • About
    • Why Nowspeed?
    • Management Team
    • Careers
    • Partners
  • Sitemap
  • Privacy Policy
  • Blog
  • Contact Us (508) 616-0111
Boston Office:
399 Boylston Street, 6th Floor
Boston, MA 02116

Mailing Address:
PO Box 1514
Westborough, MA 01581
Visit Our Facebook PageVisit Our Facebook PageVisit Our Facebook PageVisit Our Facebook Page

Copyright © 2021 · Log in

Copyright © 2021 · Log in

This website uses cookies to ensure you get the best experience on our website. Accept More Info
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.